a. signifier: sound or written image

b:signified: meaning

c: meaning of signs is relational d-meaning is relational

e; choice of word is arbitrary

d. each sign derives its meaning from other signs

h... he's SwissI? "concern with underlying relations of cultural texts and practices - the grammar which makes them (me?) possible.

JJJ. "meaning is always the result of the interplay of relationships of opposition and combination, made possible by the underlying . . ."
. . .
"structure".

(Covell)

Connects to:
Binary Oppositions Deconstruction Differance