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THIS ISSUE'S ARTICLES

TABLE OF CONTENTS

AN INDUSTRY OVERVIEW

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

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COUNTERFIET DRUGS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

SALESFORCE EFFECTIVENESS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

PATIENT EDUCATION

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

NEWSLETTERS

Five-Part Series on Marketing Excellence

The following interviews are part of a Five-Part Series on Marketing Excellence, which draws on landmark IMS research on more than 3,000 new product launches and analysis of 50 in-line brands spanning 10 chronic retail markets. Each offers insights from an IMS expert on best practices for a different aspect of launch and brand management. Taken together, the discussions present an IMS perspective on a range of strategies and techniques for enhancing commercial effectiveness.

Date Posted: 11/14/2008  Sponsored by: IMS

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

This Year's PharmaVOICE 100Find out who are the top 100 bla bla bla                                                            > GO TO ARTICLE

PEOPLE ARE TALKING

AN INDUSTRY OVERVIEW

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

COUNTERFIET DRUGS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

SALESFORCE EFFECTIVENESS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

PATIENT EDUCATION

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

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