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The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

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COUNTERFIET DRUGS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

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SALESFORCE EFFECTIVENESS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

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The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

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Five-Part Series on Marketing Excellence

The following interviews are part of a Five-Part Series on Marketing Excellence, which draws on landmark IMS research on more than 3,000 new product launches and analysis of 50 in-line brands spanning 10 chronic retail markets. Each offers insights from an IMS expert on best practices for a different aspect of launch and brand management. Taken together, the discussions present an IMS perspective on a range of strategies and techniques for enhancing commercial effectiveness.

Date Posted: 11/14/2008 Sponsored by: IMS

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READ THE CURRENT ISSUE - FREE!

THIS ISSUE'S ARTICLES

COVER STORY

AN INDUSTRY OVERVIEW

COUNTERFIET DRUGS

SALESFORCE EFFECTIVENESS

PATIENT EDUCATION

Ensuring Launch Success

Ensuring Launch Success

Ensuring Launch Success

Ensuring Launch Success

Ensuring Launch Success

Ensuring Launch Success

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