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THIS ISSUE'S ARTICLES

TABLE OF CONTENTS

AN INDUSTRY OVERVIEW

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

COUNTERFIET DRUGS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

SALESFORCE EFFECTIVENESS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

PATIENT EDUCATION

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

NEWSLETTERS

Five-Part Series on Marketing Excellence

The following interviews are part of a Five-Part Series on Marketing Excellence, which draws on landmark IMS research on more than 3,000 new product launches and analysis of 50 in-line brands spanning 10 chronic retail markets. Each offers insights from an IMS expert on best practices for a different aspect of launch and brand management. Taken together, the discussions present an IMS perspective on a range of strategies and techniques for enhancing commercial effectiveness.

Date Posted: 11/14/2008  Sponsored by: IMS

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This Year's PharmaVOICE 100Find out who are the top 100 bla bla bla                                                            > GO TO ARTICLE

PEOPLE ARE TALKING

AN INDUSTRY OVERVIEW

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

COUNTERFIET DRUGS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

SALESFORCE EFFECTIVENESS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

PATIENT EDUCATION

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

> GO TO ARTICLE

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