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THIS ISSUE'S ARTICLES

TABLE OF CONTENTS

AN INDUSTRY OVERVIEW

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

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COUNTERFIET DRUGS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

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SALESFORCE EFFECTIVENESS

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

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PATIENT EDUCATION

The industry started feeling the pinch of belt-tightening almost a decade ago, slowly at first. But today's pressures must feel like a vise grip.

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NEWSLETTERS

Five-Part Series on Marketing Excellence

The following interviews are part of a Five-Part Series on Marketing Excellence, which draws on landmark IMS research on more than 3,000 new product launches and analysis of 50 in-line brands spanning 10 chronic retail markets. Each offers insights from an IMS expert on best practices for a different aspect of launch and brand management. Taken together, the discussions present an IMS perspective on a range of strategies and techniques for enhancing commercial effectiveness.

Date Posted: 11/14/2008  Sponsored by: IMS

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