Selling Strategies

AVON District 1875

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Labels from the District Mini-Conference
 
I gave examples of labels that could be used on brochures to promote your business.  These are some of the labels I use.
 
 
Do you know a group who
needs to raise money? Give
 me a referral that books a
fundraiser and earn $20 of
FREE AVON!
 
 
Sales Reps needed in all areas.
$10 to start your own business.
 
 
Email orders welcome!
    (with a graphic of a computer)
 
 
Please don’t toss me out!
Take a look at what I’m all about…
But if you find that I’m not for you…
Please pass me on to someone new!
 
 
 
Did not want to waste this book,
So I thought I’d let you take a look.
If you’d like a current book,it’s free!
Then don’t hesitant to call me!
 
If you think of any others to use, please let me know, and I will post on the website!

SELLING STRATEGIES

FACE IT! Beauty Sells

How's the outlook for beauty products during the holiday shopping season? Bullish, says noted market-research company The NPD Group:

"A survey of holiday buying intentions by leading consumer and retail information company, The NPD Group, reveals consumers intend to spend slightly more this holiday season than last, despite recent issues such as rising gas and oil prices. On average, consumers tell NPD they plan to spend $681 this holiday season versus $655 last year...

"'This holiday season, we expect consumers to increase their spending on beauty products such as fragrance, skincare and makeup; sports equipment; apparel; footwear; computer peripherals; and video games,' said [NPD chief industry analyst Marshal] Cohen."  (emphasis added)

People want quality beauty products -- and, given the gas situation, they want value, too. And who is better able to give them both quality and value than Avon?

Press this advantage and reap the benefits. Remember, you have what they want. Go out there and let them know!

Sell the Complete Face Regimen --
And More of ANY Kind of Avon Product!

The average woman applies 10–20 products to her face every day, from cleansing, priming and moisturizing treatments to foundation, concealer and color cosmetics. If you’re the one to sell her these products, you can reap big earnings.

 At left is a list of the ten essential beauty products most women use, along with their cost (based on various items from a recent brochure).

Sell the complete face to just five Customers, and you’ve made a sale of more than $300! At 40%, your earnings would be more than $120!

Convince Customers who usually purchase just a lipstick or mascara to buy Avon beauty for their entire face: Start them off with two products, build to three, and eventually make your way up to all ten.

This is a technique that we've seen work time and time again. And it doesn't just work with beauty products. Apply the same logic to jewelry, apparel, etc. Remember, you're not just an order-taker -- you're a salesperson! Making sales is your specialty. Use these techniques, and no matter how much you're making now, you will probably increase it.

 

Julie Meyer, a new rep in Wills Point, sent a lot of wonderful and fun ideas to help grow your business.  All files will be in a downloadable format at the end of each.  This files would be good to give to a new downline member.  This was done in a giving spirit.  We should all be willing to help others.  To quote Zig Ziglar :
 
"You can have everything in life that you want if you will just help enough other people get what they want."
 
Thank you, Julie. 

Ways to prospect and promote your business and have fun doing it. Always have brochures (labeled), samples, survey forms and small note pad and appt kits - if leadership, and goal for the day.

 

1.     Labels.  Run labels to put on every single brochure you  handout that say: "Earn up to 50% with Avon.  No min. orders, inventory or territories. Easy to learn, Easy to Earn."

2.     Garage Sales – Pick neighborhood sales – walk.

3.     Swimming Pools

4.     Scavenger hunt

5.     Day at the mall.  

6.     Grocery Store – talk to someone in every dept. Produce, Frozen, Deli, Bakery, cashier,

7.     Real Estate Offices.  New Homeowner gifts and realtors purchases

8.     Travel Agencies.  Travel Pack Free from Avon.  Present an offer for the Agent that you will give them a Free Travel Pack for anyone who books a trip with them in exchange for a mention about it in their advertisement. If someone calls the agency about Avon, they simply give them your name & phone number.  Travel Pack  contains:

                  *      What’s New Bag with a brochure

*      Slip of paper that says "Please enjoy these complimentary products on your trip. Also, feel free to browse the enclosed brochure and call me if you would like to take advantage of a one time 10% discount offer – anything in this brochure.  Please call by _________ ."

   Some Products that are under $5 (your cost) 

9.     Convenience Mart.  Give brochure to the people around you pumping gas.

10. Restaurants.  Make sure to talk to your waitress.  Leave her a brochure w/tip.

11. Customer Appreciation Month.   Have different offers planned each campaign.  Do a separate flyer (4 to a sheet) for each campaign and give to your customer with that campaign’s offer.  Examples:

*     C/15 – Call in on (designate day/times) w/your order for 10% off.

*      C/16 – Every $20 you spend = entry to win $50 Avon shopping spree 

*      C/17 – Share Avon with friends. Pass this extra brochure and order slips around to co-workers, friends and family.  When you collect $100 in outside orders from others, you will receive $20 in Avon FREE!  Slips must include customers name and telephone number.  If she does it – INVITE HER TO JOIN AVON HERSELF! 

12. Avon Business Cards.  Give them to everyone you see. Leave them everywhere

13. Avon Checks.  Every time you write a check you are advertising your business.

14. Mailing List.  Get all of your customers on a mailing list and/or emailing list.  Send a brief newsletter out each month promoting sales, offers, new product info, etc.

15. Avon Parties or Open Houses.  You can invite some friends over and ask them to bring a friend, have refreshments, give some free samples, show a few demo’s and walk away with a big order.  You’re also building relationships that will make for long time loyalty.

16. Festivals, Fairs, Community Markets, Job Fairs.  Check into the cost of getting a booth and setting up at these events.  Can be a great way to see lots of people in one place @ one time.

17. Bulletin Boards.  They’re at most grocery stores, laundry mats, other businesses. Post a flyer.

18. Welcome Wagon.  Many communities have some form of Welcome to the neighborhood organization.  Check into putting a What’s new bag in the welcome packets including a brochure, some samples and coupon for 10% off their first order.

19. Follow Up!  If you have names and numbers for people you’ve not heard from a day or two before the order goes in, schedule phone time to call each and every one of them.  You’ll get many more orders!

Ways to Prospect and Promote Your Business

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