To quote the cover description in the catalog:

"John M. Olin: honorary Chairman, Board of Directors, Olin Corporation.  Engineer. Inventor. Marksman. Trainer and breeder of champion Labrador Retrievers.  Founder of the modern game preserve industry.  Developer of high velocity shot shells, Ball Powder, and Western brass.  Holder of 24 or more patents for sporting arms and ammunition manufacture and design.

Truly a sportsman's sportsman whose dynamic life afield best exemplifies the Winchester-Western concept 'Quality-made by professional shooters.'"