Chapter 13

Types of Print Media Research

Readership Research

Readership Profiles

Item-Selection Studies

Aided recall

Tracking studies

Reader-Nonreader Studies

Uses and Gratifications Studies

Editor-Reader Comparisons

Magazine Readership Research

More Types of Print Media Research

Newspaper Management Research

Typography and Makeup Research

Readability Research

Fog Index

SMOG Grading

And Flesch

History of Small-Sample Statistics

William Gossett’s “The probably error of the mean” (1908) and student’s t-test

Sir Ronald Fisher “likelihood” (probability at the .05 level) and ANOVA’s F-score

In 1933 Fisher became the Galton Professor of eugenics at University College

Eugenicshttp://www.eugenics-watch.com/roots/chap02.html

Galton defined his new word this way: "Eugenics is the study of agencies under social control that may improve or impair the racial qualities of future generations, whether physically or mentally."

In 1905, he wrote about the three stages of eugenics at first an academic matter, then a practical policy, and finally "it must be introduced into the national consciousness as a new religion."

Parametric and Nonparametric Statistics

Can the sample’s statistics be generalized to the population’s parameters?

Only if interval-level data are used…

because they assume the normal distribution.