LICENSE CARD ARTWORK : BRENT ENGSTROM
LICENSE CARD RIBBON ARTWORK : MARK NEWGARDEN
LICENSE CARD IMAGE & TECHNICAL WIZARDRY : MAD MIKE BOYAJIAN
LICENSE CARD CONCEPT & TEXT : BARREN AARON BOOTON




A Licensing Agreement, or license agreement, is a contract between the owner of a patent, brand or trademark and a company that wants to use the patented or trademarked for product and services. The license grants permission to the licensee and includes rules and stipulations. The licensee must honor these guidelines by the licensor and the contract agreement by both parties.
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Topps has offered licenses for their GPK brand since 1986 with the most popular being Imperial Toys, Bright Ideas and Placo Toys in the '80s. A few smaller licenses occurred during the decade after the reintroduction of GPK in starting in 2003 when all-things '80s became nostalgic and popular again. But, the main licenses occurred during the resurgence of GPK during the 30th anniversary of GPK in 2015 and once Topps started to push the license at toys expos in the years to follow. This section will address the major licenses and briefly mention the minor ones.
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The Santa Cruz Skateboards brand, distributed by NHS, is the oldest continuous skateboard company in the world. NHS, Inc. is a skateboard distribution company based in Santa Cruz, California. The company manufactures and distributes several brands including: Santa Cruz Skateboards, Creature Skateboards, Independent Truck Co., Bronson Speed Co., Krux Trucks, Ricta Wheels, Mob Grip, OJ Wheels, Road Rider, Slimeballs, Bullet, Nor Cal Clothing Co, etc. The company's products are skateboard-related, but they also manufacture snowboarding and surfing equipment.
The "Screaming Hand" emblem, designed by Jim Phillips Sr. in 1985, is the main logo of the Santa Cruz brand name.The logo has become a skateboarding icon and is recognized widely throughout the skateboarding community. -- info gleaned from Wiki


On September 18th, 2017, Santa Cruz Skateboards took to social media to make known their partnership with the Topps company stating: We are excited to announce our new collaboration with Garbage Pail Kids to present to you the first ever blind bag variant skateboard! Each bag contains one randomly assorted variant skateboard featuring Adam Bomb from the classic Topps trading card series. All boards come in 8.25 x 31.8 on a medium concave. To see more about the collab as well as all the one of a kind background and artist boards, click [the Hand]! Sneak peeks at the boards surfaced online during May 2017 and the worldwide released happened on October 9th, the day after the New York Comic Con extended weekend that occurred from October 5th through the 8th, 2017.
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A VARIANT IN EVERY BAG!
Each sealed blind bag contains one, 8.25" x 31.8" randomly assorted variant skateboard featuring Adam Bomb from the classic Topps Trading Card series, Garbage Pail Kids.


The nine different boards, blind-bag sealed, came assorted on a varying rarity scale. The boards from left-to-right, as pictured below, were titled: HAZARDOUS HAND — SORTA RARE, RADIOACTIVE ROB — KINDA RARE, NUCLEAR GLOW — RARISH, FILTHY RICH FOIL — EXTRA RARE, HOLOGRAPH BLAST — SUPER RARE, PRISMATIC PUKE — SUPER DUPER RARE, NOSTALGIA OVERLOAD — CRAZY RARE, 1-OF-A-KIND CUSTOM COLORWAYS (with messed up, crazy, hand done backgrounds.) — BRAIN MELTINGLY RARE, 1-OF-A-KIND CUSTOM ART (hand done by actual "Human" artists!) — EARTH IMPLODINGLY RARE.

There were a total of forty-four 'Custom Colorways' boards created with four being given away as prizes at NYCC 2017 and forty of them as part of the sealed board odds. There were a total of twenty-four 'Custom Art' boards created wtih one being given away as a prize at NYCC 2017 and twenty-three of them sealed within the board packs. The 'Custom Art' boards featured artwork by: Jimbo Phillips, Tallboy, Pitchgrim, Horsebites, Suzanne Fiore, Keith Haupt, Aye Jay, Esayde, Pseudo5, Bart Saric, Tyler Emanuel, Lucas Musgrave, Ted Cocuzza, Ben Raney and Funeral French.
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The artwork for the Hazardous HAND, Radioactive ROB
and Heaving HAND were all created by artist PitchGrim who works as a graphic designer for Santa Cruz Skateboards and also takes on freelance work, finishing quite a line-up of work for many bands and brands. Both Hazardous HAND and Radioactive ROB are tributes to the popular ADAM Bomb GPK character, while Heaving HAND is a parody of the Santa Cruz masoct Screaming Hand.



A line of apparel for the holiday season also debuted in October at the NYCC, featuring either the GPK ADAM Bomb, the Radioactive ROB character, or the Screaming Hand mascot titled Heaving HAND. And, like the boards, had a worldwide release after the convention on October 9th. A jumbo card of Hazardous HAND was available at the NYCC along with a Heaving HAND enamel pin; limited and numberd to #400.
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A line of GPK and Santa Cruze appare,l for the holiday season, also debuted in October at the NYCC, featuring either the GPK ADAM Bomb character in white, blue, or black t-shirts, and a long sleeve 'neon pink' long sleeve t-shirt, the Radioactive BOB character in white, green, or black t-shirts, and the Screaming Hand mascot titled Heaving HAND in white, blue, or black t-shirts. And, like the boards, had a worldwide release after the convention on October 9th. A jumbo card of Hazardous HAND was available at the NYCC along with a Heaving HAND enamel pin. The sealed board 'packs' also included an exclusive trading card for Hazardous HAND, and a Santa Cruz Skateboards die-cut and a Heaving HAND die-cut stickers as seen in the image above.
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Over the next year, the Santa Cruz Skateboard company would also distribute GPK grip tape under their Mob Grip line. Each of the three releases were sold individually (for the SRP of $12.95ea) or within a whole pack of all five, and measured 9" in width and 33" in length. The first release had the GPKid and sticker backgrounds for the following characters: ADAM Bomb, Tee-Vee STEVIE, Electric BILL, Dead TED and Boozin' BRUCE. The second released containted the GPKid, on a mushc smaller size scale, on a grey background for the following characters: Fryin' BRIAN, Boozin' BRUCE, Ailin' AL, Corroded CARL and Potty SCOTTY. A third release contained the GPKid on a tan background with the 'MOB GRIP' logo for the following characters: ADAM Bomb, Tee-Vee STEVIE, Mad MIKE, Wacky JACKIE and Bony JOANIE.

Santa Cruz Skateboard had a special announcement in 2018 for another line of boards for another Topps brand, Mars Attacks stating: THE INVASION HAS BEGUN AND THE #MARSATTACKSSANTACRUZ BLIND BAG VARIANT BOARDS WILL BE INFILILTRATING SHOPS NEAR YOU ON MAY 25TH! WITH GREAT TERROR AND EXCITEMENT WE ARE PLEASED TO RELEASE OUR NEWEST COLLAB! EACH BLIND BAG CONTAINS ONE RANDOMLY ASSORTED VARIANT SKATEBOARD FEATURING MASH UPS OF CLASSIC SANTA CRUZ GRAPHICS WITH MARTIANS FROM THE CLASSIC TOPPS TRADING CARD SERIES. ALL BOARDS COME IN 8.25 X 31.8 ON A MEDIUM CONCAVE. CHECK THE VIDEO TO SEE THE FULL COLLECTION OF DECKS AND APPAREL!
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