THE BUGS BUNNY SYNDROME
align="center"> The North American phenomenon that enshrines the rabbit in fantasy

Folklore, mythology, and half-truth have accompanied the rabbit & its paws, wherever it has gone. From the outback of Australia where rabbits are said to be as plentiful as zebras on the Serengeti, to Wales where newborn babies are wished good health with the touch of a rabbit's foot. To North America where a cutesy , sugar coated mythology reigns and rabbits are ubiquitously associated with everything from "What's up Doc?" to Watership Down. More than any other myth, it is this cartoon fantasy that has hindered the rabbit's acceptance as a meat animal on this continent. For instance, in asking a friend why she didn't buy rabbit meat, she said that every time she sees a sign in the local butcher shop which reads "Fresh Rabbits on ice," all she can think of is Thumper coaxing Bambi onto the ice pond. Although rabbit meat was as popular as chicken or pork at the turn of the century, it is only now gradually overcoming such sentiments to regain its position as a meat of choice, especially as downtown supermarkets begin to carry it more and rabbit hutches become ever more popular features of the backyard. Meanwhile in the US and Canada, even the "Easter Bunny" has been glorified to the extent that children are encouraged to believe that bunnies actually lay eggs. Are rabbits actually responsible for the Easter eggs that are scattered for children to find? In medieval Europe, the origins of Easter were actually associated with rabbits because they were considered the embodiment of fertility. Easter was after all a pagan festival to celebrate the planting season and anything else that was connected to productivity. Cartoon characters of rabbits are endearing and form a lasting impression on young minds, which translates into a prejudice against eating rabbit meat in adulthood in the US and Canada. Realistic portrayals of rabbits as the lowest member of the forest food chain, and as a source of protein for any carnivore that happened along, but also for human kind fell to the interests of the politically correct Madison Avenue crowd. There was far too much money to be made by catering to the urban myths of chocolate bunnies, Easter eggs, cards and all the paraphanalia that goes with it.