THE CAPITAL OF CASUAL

Unspoiled, untamed, uninhibited, Negril curves seven miles along Jamaica's west coast. It features a white sand beach that seems to go on beyond any reasonable expectations, and people come here from all over the world just to get away from the world: to get the perfect tan, or make the perfect scuba dive, or find a perfect beach, or to find the Caribbean's most spectacular sunsets, which show up here every day at about the same time.

Negril extends from Bloody Bay in Hanover to Negril Lighthouse in Westmoreland.

The town stretches out along seven miles of uninterrupted, uncommonly beautiful beach. It offers a carefree, laid back ambiance, great watersports, and a wide range of accommodations, from modest Jamaican homes to luxurious all-inclusive resorts. (In Negril, no building may be higher than the tallest palm tree, by law.)

Negril is famous for the economical accommodations, and it's laid back Caribbean lifestyle.

Booby Cay, at the north end of the beach, was used to film South Sea scenes in Walt Disney's Twenty Thousand Leagues Under the Sea.

A short, scenic drive from Negril are the rolling hills, quaint towns and unspoilt beaches of Jamaica's South Coast, now being developed as the island's newest resort area.