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product:
antipimple capsules that cure pimples from within
(this was a script neil french loved but unfortunately it did not see the light of day)

the word "PIMPLES" is scrawled across a glass surface.
a hand enters the frame with a piece of cloth and tries to wipe it off.
the word does not wipe off.
the hand rubs harder.
the word still does not even fade.
the hand scrubs furiously.
the hand then stops, hesitates as if it realises something..
.. and then moves below the surface.
hand wipes off the word "PIMPLES" with one sweep.
the word had actually been scrawled BELOW the glass surface!
the hand leaves the now clean frame.
v.o.: "pimples are best removed from within"
v.o. and super: "tejaswini ayurvedic skincare capsules"


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product:
incense sticks

film opens with woman sitting in her puja room. we can only see her from waist
down. the room is heavy with incense smoke. flowers and puja accessories are
arranged all about her.
f.v.o.: "please please please grant me a wish! please!"
the camera moves up and we expect to see a fervently praying woman. instead,
we see a woman sitting and staring in dumbfounded awe at the altar.
camera moves to the altar where we see the goddess who has appeared before
the woman.
the goddess is saying "please please please grant me a wish! please!"
the woman is still too dumbfounded to speak.
goddess (with an unhappy expression as she looks at the smoke around her):
"please stop using this agarbatti! that's all i ask! please use ashageet when u pray
to  me!"
woman, still dumbfounded, hurriedly throws the incense away and lights an
ashageet.
goddess (now looking sublime and happy): "ok. now tell me my child. what is it you
wish for?"


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radio spot for incense sticks that burn for a long time:

F.V.O.:
"DearGodAlmighty!AThousandHumblePrayersAtYourFeet!ThankYouDearLordFor
KeepingUsAllInGoodHealth.AndAlsoForMakingPintuPassWithFullMarks.DearGod
IHopeMalatiWillDoWellInHerExamsToo.AsForMalati'sFather,HeIsGoingNextMont
OnANewProject.DearGod,PleaseMakeItASuccessfulOne.ThankYouAgainOLord
For..."

M.V.O.:
"Do you have to time your prayer to your agarbatti? And finish it before it burns
out? Light an Ashageet. And pray like you want to"

F.V.O.:
"Dear God Almighty! A thousand humble prayers at your feet! Ten thousand
humble prayers at your feet. Hundred thousand prayers at your feet. Thank you
dear Lord  for keeping us all in good health..."


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product:
ointment for piles

hari walks into office. he is an irritable person. with a horrid scowl. ramesh greets
him cheerily.
ramesh: "good morning"
hari: "ji?"
ramesh: "GOOD morning!"
hari: "woh kya hota hain?"
ramesh: "good morning!!"
hari: "huh?"
ramesh: "GOOD MORNING!!!"
hari: "arre bhai! yeh 'good morning worning' hota hain kya? when you have piles,
EVERY morning is a BAD morning. samjha ya nahin?"
v.o.: "suffering from piles? use hadensa, a painless and effective cure, and lead a
normal life."
another day. hari walks into office.
ramesh (warily): "um... uh... hello."
hari (with a smile): "good morning!"
pack shot.


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product:
ointment for piles

man staring blankly at screen. without saying anything. for quite some time.
v.o.: if you don't even want to talk about piles..."
surgeon's hand with knife enters the screen.
man screams.
v.o.: " would you want to scream about it?"
pack shot.
v.o.: use hadensa. before it's too late and you have to resort to surgery.


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product:
ointment for piles

man knocks on cubicle door and enters.
boss is standing at window looking out.
cubicle has table, cabinets etc.
but with only one chair for the visitor.
no chair for the boss.
boss comes to table and asks man to sit down while he stands at the other side of
the table.
man feels uncomfortable, but sits.
we can hear nothing. voices are muted.
the men talk. they pore over business papers. they argue. they discuss.
all while the boss stands.
v.o.: "can't sit because of piles?"
the man gets up to leave and boss returns to window.
the man slips a tube of hedensa out of his bag and puts it on the table while the
boss is not watching. he leaves.
boss comes up to table and finds the tube, picks it up and looks at it.
close up of pack.
v.o.: "use hedensa. and lead a normal life."
cut to man entering cubicle. to find boss fast asleep with a smile on his face in a
chair.


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product:
hair dye which, unlike other hair dyes, makes your hair soft and silky.

mother-in-law with long black open hair is holding her infant grandchild who is
gurgling and smiling.
mother-in-law makes endearing noises at the baby and places it against her
shoulder.
the baby immediately stops smiling and starts bawling.
mother-in-law rocks it in desperation as a concerned mother looks on.
but baby does not stop.
mother-in-law lifts baby off her shoulder to hand it over to the mother.
but as soon as she takes him off her shoulder baby stops crying.
mother-in-law looks bewildered and starts playing with baby again.
again she places the baby against her shoulder.
again baby starts crying.
v.o.: "does your hair dye make your hair so rough that nobody wants to touch it?"
pack shot.
v.o.: "you can change all that! if you use chik kali mehndi! the natural hair dye with
henna and amla that doesn't just colour your hair, but makes it silky, soft and
shining."
cut to baby smiling happily against mother-in-law's shoulder.
starts pouting when mother-in-law tries to put him down.
so mother-in-law puts it against her shoulder again.
mother and mother-in-law smiling.


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product:
hair dye which, unlike other hair dyes, makes your hair soft and silky.
(this tvc was aired)

evening.
man in t-shirt and trousers sitting on a sofa in a relaxed manner and watching tv.
wife comes wiping her hands on the pallu of her saree and sits next to him.
her long black hair is open and she spreads it behind her across the back of the
sofa.
he cosies up to her and extends an arm around her shoulders.
she snuggles in closer.
but as soon as he places his arm across her shoulders he makes a wry face and
pulls it back again.
she looks a bit puzzled and looks down at her rough hair.
he grins a very silly and sheepish grin.
v.o.: "does your hair dye make your hair so rough that nobody wants to touch it?"
pack shot.
v.o.: "you can change all that! if you use chik kali mehendi! the natural hair dye with
henna and amla that doesn't just colour your hair, but makes it silky, soft and
shining."
cut to woman knotting her hair settling down beside her husband on another such
evening as he watches tv.
he again cosies up, puts his arm around her shoulder, and then withdraws his arm
to loosen her knot.
he places his arm over her soft silky hair and around her shoulders.
he cosies up to her happily.


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product:
energy capsules for the family

the film opens in a classroom.
teacher:"class! what are the different kinds of energy? one at a time now!"
several kids raise their hands.
teacher:"yes rahul?"
rahul:"heat!"
teacher:"good! vivek?"
vivek:"light!"
teacher:"right! raja?"
raja:"mummy!"
cut to mother with the kids. playing ball. playing hide-and-seek. going cycling.
playing rough and tumble.
pack shot and product story.
cut back to teacher with a very perplexed expression.
teacher:"mummy?"


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product:
cough syrup for children
(this tvc was aired)

the mother (who is a doctor) has just come back home from her rounds.
as she enters her drawing room she sees her blindfolded husband casting about
the room in search of the two children who are playing blind man's buff with him.
the kids try to stifle their laughter but the boy suddenly coughs.
the sound gives him away and the father grabs him.
the boy squeals and protests.
cut to the mother smiling and giving her son a teaspoonful of cough syrup in
another room.
cut to all four of them playing the game again.
the father is blindfolded again, and the three of them move around him silently
while suppressing their laughter.
the tv is running in the background and suddenly the person on tv coughs.
the father rushes to the tv, grabs it and shouts "got you ravi! again!"
the three others laugh in delight.
pack shot.
super: "kyon ki khaansi koi khel nahin"


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service:
sify iway internet cafes

film opens on a close shot of a hand on a computer mouse.
the index finger is clicking the left mouse button at the frequency a woodpecker
attains to peck at wood.
sfx: clickclickclickclickclickclickclickclickclickclickclickclick...
v.o. and super: "sify iway. the fastest way to surf."


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service:
sify iway internet cafes

film opens with a boy entering a sify iway centre and sitting down in front of a comp
to surf.
before doing that he straps on the seat belts attached to the chair.
v.o. and super: "sify iway. the fastest way to surf."


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service:
sify iway internet cafes

film opens on a frontal close up shot of a boy sitting staring at a computer screen in
front of him.
the camera is fixed behind the computer.
everything is motionless - the boy's face, lips, hair. except the eyes.
the eyes move in a fast forward motion as he goes through the internet pages open
before him.
v.o. and super: "sify iway. the fastest way to surf."


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product:
shikakai powder for thick  hair.

film opens with mother combing out daughter's hair.
we can see them from the back.
the mother is sitting behind her daughter and combing out the thick strands,
smoothing them out, and finally ties them into a really thick long plait.
just when we think that she is done, the mother throws the plait over her daughter's
left shoulder towards her front and pulls back the remaining half of her hair from
her right shoulder.
we had not been able to see all this while that what the mother was combing was
only half her daughter's hair.
super: "meera shikakai powder. for thick long hair. for generations."


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product:
a relaxing hair oil that contains badaam
(the idea of this film is centred around the fact that people eat badaams when they
are relaxed and tension free.)

the film opens with people bustling about their daily chores.
they are tensed, they argue heatedly, they are in a frenzy of activity.
one person, amongst them all, seems oblivious of it all as he wanders along slowly,
popping badaams into his mouth from the palm of his hand.
v.o.: "and now raaga cooling oil. with badaam. which keeps your head cool."


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product:
rheumatic-pain balm


spring toy man (toy man with a spring instead of a waist which bobs up and down)
on table. the man is bending over on his spring waist (the spring has become
slack). in passing, someone props the doll up by keeping a tube of rheumensa
against the spring. the toy man stands straight.
super: rheumensa. relieves muscular pains.


 
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