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ACTING AS A BUSINESS: GETTING STARTED (Part 2) by J.D. Roberto Reprinted with permission of copyright holder |
So what's next?
Next, we need to put together and/or update our tools of the trade: the headshot and resume. The picture and resume are the actor's calling card. They are frequently the first impression you'll get to make on a casting director, agent or producer. And after you've auditioned and gone home, it's your picture and resume that stay behind to represent you. With that in mind, it's up to you to put together the best combination possible.
So, what makes good headshot?
Perhaps the most important, and most elusive, quality of a good headshot is that it needs to look like you. Sound simple? It's not. A good headshot conveys more than just 'how you look', it should have a spark of personality -- a little bit of who you are. This is where that realistic view of yourself we talked about last month comes into play. Your headshot introduces you to the professional world. You need to make sure that you're introducing YOU....not some image of what you think people want to see. The fact is, with enough make-up and lighting, anyone can become the stubble-clad-heart-throb or the fire-in-her-eyes-temptress. You need to sell what no one else can possibly offer: THE REAL YOU. This isn't to say that you won't want a variety of pictures and you may well sell yourself as a variety of types. But to begin with, you want to find a picture that is you both in look and personality.
Where do I get these pictures done?
Depending on what area you're in (geographically) there will be either too few or too many photographer's to choose from. While I'd rather avoid recommending any specific studios, I will give you a few DO's:
The shoot and after.
Once you've found a photographer you'll be ready to do the shoot. Select three or four different outfits that you look good and feel comfortable in. Ask the photographer for suggestions on wardrobe and make-up. Get plenty of rest the night before the shoot and, most importantly, have fun. Within a week of your shoot the photographer will provide you with a 'proof sheet', an 8x10 sheet with miniatures of each picture taken during the shoot. Using a magnifying glass or 'loop', decide which pictures you'll want blown up to full size. Once you've selected a picture or pictures you're happy with, you'll need to get them reproduced for mailings and auditions. As this varies depending on where you are, ask the photographer and your friends from acting class where they suggest you get reproductions done.
Okay, you've got a good headshot so you're halfway there. Now it's time to put together a resume. The resume will round out your introduction to the agents, casting directors, and others. While your headshot will tell them what you look like and a little about your style, your resume is your way of telling them what you've done, where you've studied and what special skills you may have to offer.
There are an infinite number of ways to put together a resume. My best advice is, keep it simple, easily readable and honest. Here's a sample of what I use:



Get the resume laser printed or neatly typed and attach it to your headshot. Trim it down to size (the resume will be 8 1/2 x 11 and the headshot 8 x 10) and you're ready to go.
What's the first step?
First you'll want to get a hold of the local trade journal. In the New York area, pick up a copy of Backstage and/or NYCasting . In Los Angeles you can get Backstage West and Dramalogue. Every region with an entertainment industry has some sort of professional trade publication (much like The Journal here at Theatre Central). Find out what your area has by calling a local newsstand or bookstore and pick up a copy. The local trade paper will be an invaluable source for information on what's shooting, performing and auditioning in your area. It's likely you'll find calls for pictures and resumes for upcoming projects -- this is your chance to get your face out into the market.
Mailings!
One of the most basic and important tools for the hustling actor is the mailing. Whether you're submitting yourself for a project (theatre or on-camera) or soliciting the services of an agent, you'll spend a great deal of time mailing out your picture and resume. That means you'll need to come up with some sort of cover letter. While you'll want to tailor your cover letter to your specific style, follow these basic guidelines:
Here's an example:

While it may seem short, remember that a production may receive hundreds of submissions. By keeping your cover letter short and to the point, you save the recipient the time of reading a long, drawn out letter (which they're more likely to throw out than read, anyway). Once you've gotten the audition, you'll have ample opportunity to introduce yourself.
At this point you may find yourself waiting for the phone to ring. Don't panic. There's plenty for you to be doing. You should be reading and going to plays, preparing audition material and looking for an agent...
J.D. Roberto
has been writing an "Acting As A Business"
column for an internet trade paper called The Journal.
He may be contacted via E-mail at jdroberto@aol.com
or
by visiting his HomePage.
