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Gregorian Chants - Commercial Project
Music Module II - Humanities |
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| Introduction: For over 1,000
years, the official music of the Roman Catholic Church has been the
Gregorian Chant. The chants are still sung today in the cathedrals of
Europe, though not as popular as during the Middle Ages, and continue to
set the atmosphere for prayers and ritual actions. The intention of this
activity is to find a contemporary setting for the Gregorian Chant used in
a most unusual medium: a radio or television advertisment.
The Assignment:
Group yourself by pairs (individual work is allowed). Conceptualize and
write the script for a 30-second television or radio
advertisement that will make use of a Gregorian Chant whether in full
or in part. You have the liberty of selecting your own product (foreign or
local) available in groceries or supermarkets, and the endorser for your
product (any celebrity). Afterwards, write a short explanation why you
used the chant in that certain scene, with that certain product, and with
that certain endorser, always bearing in mind the characteristics of the
Gregorian Chant.
Please refrain from using scenes that have reference to the following:
 | The Middle Ages (royalty, castles, knights, etc.) |
| Christianity (priests, nuns, churches, etc.) |
| Death (the dead, cemeteries, zombies, heaven, hell, etc.) |
The script will be submitted using the following format:
| 8.5" x 11" paper |
| 1" margin on all sides |
| 1.5 Paragraph Spacing |
| Times New Roman, 12, Arial or Tahoma 11 |
The paper is worth 31 points:
| Product & Endorser Selection (3 Points) |
| Storyline (13 Points) |
| Application of Rules (2 Points) |
| Appropriateness of Usage (2 Points) |
| Justification (7 Points) |
| Correct Format (4 Points) |
ALL SUBMISSIONS MUST BE
GIVEN ON OCTOBER 16, 2003. LATE SUBMISSIONS WILL NOT
BE ACCEPTED! |
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Third Quarter Release |
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