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Media Analysis

REQUIRED READING:

Categories of Magazines

Review Exisitng Magazines / Categories

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LINKS FOR EXPLORATION:

ADVERTISING / PERSUASION TECHNIQUES

Guide to Advertising

The Langauge of Advertising

Persuasion Analysis (How to make an ad)

Advertising Ideas and Techniques

Propaganda Techniques

Appealing to Needs (15 Different Ways)

How to Use Loaded Words

Jingles, Slogans and Logos

Long List of Slogans

Advertising for Kids

Video: How to Target an Audience

Viral Marketing

Food Styling

Tricks of the Trade: Food Styling

PRINT MEDIA

What is Magazine Marketing?

Newseum: Today's Front Pages (newspapers)

Knowing What to Put in Your Ads

Magazine Ads

About Advertising in Magazines

VIDEO / MULTIMEDIA

EFFIE Award Winners (Search)

AdvertisementAve.

Clipland Commercials

Using the Internet to Advertise

PUBLIC SERVICE ANNOUNCEMENTS

AdCouncil (lots of PSAs)

thetruth (anti-tobacco)

Peace Corps. Recruitment Campaign

NIDA "Keep Your Body Healthy" Campaign (Steroid Abuse)

NIDA "Keep Your Brain Healthy" Campaign (Effects of Drugs on the Brain)

Motorcycle Safety

Public Service Ads (lots of examples)

PSA Campaigns

ADVERTISING CAMPAIGNS

The "Macho Man" Image

Ads Targeting Men's Weight Loss Don't Use "Diet"

Genius Jingle?

Political Campaigns

Marketing Water