Want to make a million?
Invent a sand-
That upsets us, because the more attention
they give every little thing, the less attention
they give the specialty of the house, the origi-
nal McDonaldburger. It is just not econom-
ical to hold hundreds of McDonaldburgers in
reserve – ready to pop into your impatient
paws before they cool – when other custom-
ers might want something else.
If you can concentrate on just one product
A sandwich you might start with would be
|the Groucho — a simple, open-faced sand-|
wich – a slab of American cheese melted on-
to a slice of Vienna bread, with lots of black
pepper sprinkled on it. That’s it. (Hold
the pepper? Go home and make your
own sandwich!) People love them. We’ve
tried it on all our friends. You can make
one for less than a dime, and sell it for a
quarter, including tax.
The name has nothing to
|across the room.
mumbled with her mouth full. “Groucho?! ”
I asked, bewildered, not having understood
Once it’s caught on, you can introduce the
|bagel, toasted on the crust side, slice of to-|
mato (to cover the hole in the bagel), then the
cheese (and the pepper, of course). Sixty-
Then you can really diversify.
Eventually you will be just as slow – and
“Over hamburgers sold!”