From Leonard Maltin's Movie & Video Guide.

Lancaster gives a vibrant Oscar-winning performance as the salesman with the gift of gab who joins evangelist Simmons's barnstorming troupe in the 1920s Midwest. Jones won Academy Award as his jilted girlfriend turned prostitute; Brooks also won an Oscar for his sprawling screenplay from Sinclair Lewis's trenchant novel.

Lulu Bains:
Oh, he gave me special instructions back of the pulpit Christmas Eve. He got to howlin' "Repent! Repent!" and I got to moanin' "Save me! Save me!" and the first thing I know he rammed the fear of God into me so fast I never heard my old man's footsteps!