How the Internet Works (6th Edition)
For those of you that need an introduction on how the Internet works... the above book is a good read!
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101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition
For those of you that are thinking of doing it on your own!
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Don't Make Me Think: A Common Sense Approach to Web Usability
For those who are thinking on having a web site built for them!
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101 Ways to Promote Your Web Site
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The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, AND MORE!
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Permission-Based E-Mail Marketing That Works!
The book is packed with great tips and advice for those of us just starting down the path of permission email marketing. The case histories of good and bad practices alike provide strong insights on communications and etiquette. Most importantly, this book explains the terms of email marketing and, for someone more experienced, it helps you calculate costs and your ROI (return on investment) from the campaign!
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Net Words: Creating High-Impact Online Copy
Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium!
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February 22nd, 2003 !
