MIAMI (Reuters) - Burger King Corp. signed an exclusive promotional deal with the pop heartthrob Backstreet Boys, which will include a CD and video offer targeting teens and young adults, the hamburger chain said on Thursday.

Contract terms were not disclosed but Burger King said it would become the exclusive sponsor for the vocal group's autumn 2000 tour. The exclusive CD and video tie-in will feature an advance single from the group's ``Jive'' album as well as five recorded but previously unreleased live songs.

A video with backstage footage and interviews with the Backstreet Boys -- Nick Carter, Howie Dorough, Brian Littrell, A.J. McLean and Kevin Richardson -- will be sold exclusively at Burger King restaurants.

The August-September CD and video promotion will precede the ``Jive'' album release, which is scheduled for October.

``This is the first musical CD promotion ever undertaken by the fast food giant on a national basis,'' said Richard Taylor, Burger King's vice president for USA Marketing. ``Since they are the No. 1 group in the world, we are thrilled to bring the Backstreet Boys music to our customers.''

Burger King, a unit of British-based Diageo Plc (DGE.L), and its franchisees operate more than 10,700 restaurants in all 50 states and 55 countries and international territories.

The Backstreet Boys' latest album, ``Millennium,'' has sold more than 28 million copies worldwide and was named Album of the Year in the Billboard Music Awards in December. The album was also nominated for five Grammy awards, including Album of the Year and Best Pop Album.

They once got busy in a Burger King board room? As if they didn't have enough ready cash, Boy Band supreme, the Grammy nominated Backstreet Boys have inked an exclusive promo deal with fast food franchise Burger King. Trade publication Variety reports that Burger King will sponsor the group's Fall 2000 tour. In August, the mighty BK will offer customers a special B-Boyz CD and video, featuring a preview of the as yet undetermined, lead single off of their follow up to Millennium (due in October). Just how much this deal is worth has not been disclosed but you can bet it'll buy a lot of onion rings if you know what I'm saying (if you do, please tell me).

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