~ THE FANS ~
NASCAR fans are known to be the most faithful consumers of sponsors products. They consistently purchase items related to their favorite driver or team. Major corporations have learned that one of the key factors in merchandising an item is packaging with a NASCAR driver displayed on the cover.
NASCAR Race Fan Demographics:
| EMPLOYMENT |
|
MARITAL STATUS |
|
|
| Full Time |
72% |
Married |
80% |
|
| Part Time |
10% |
Single |
15% |
|
| Retired/other |
18% |
Div/Wid |
5% |
| INCOME |
|
OCCUPATION |
|
|
| $50,000+ |
29% |
Other |
40% |
|
| $40-49,000 |
14% |
Professional |
30% |
|
| $30-39,000 |
19% |
Technical |
20% |
|
| $ 0-29,000 |
38% |
Craft/Precis |
10% |
Intensive marketing studies have proven that NASCAR fans of all ages are people who thrive on the closest, most competitive racing found anywhere in the world. They impact millions of people with the cars they buy, clothes they wear, grocery products they choose, and the stores they select to purchase goods and services.
Over 20,000 NASCAR fans visit www.speedworld.net, the Speedworld web site, per day. They are hungry for news of their favorite team. The Busch North Series home page averages the fourth most frequently visited page, week after week. Visitors from all around the world are learning about this series, and it's teams and sponsors.
Integrated marketing plans, with specific goals and strategies, have proven to be the most effective way to reach the consumers. Whether your goal is to increase brand awareness, increase store traffic, or to increase sales and services, R & R Communications offers unique opportunities to reach the NASCAR fan, and the general public.