"Every day is Ladies' Day"
built a fine reputation based on customer service and quality products.
While men would have been the primary customer in the early days , times changed
and increasing numbers of women slid behind the wheel and took to the highways.
The appeal of a "Full Service" station surely increased gasoline sales and Supertest
dealers took the opportunity to reward their valued female customers.
The item above is a tissue dispenser that would clip to the sun visor.
Who wouldn't want a free perfume sampler?
Removing the end cap of these cardboard tubes revealed three plastene
vials of perfume. Each vial had a distinguishing colour code on the end.
Green : Jealousy by Blanchard
Gold : Folie de minuit by Lanier
Blue : Evening in Paris by Bourjois
The cardboard tube also carried the slogan:
"Every day is Ladies' Day at Supertest"
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