W
hat went wrong? A question so often asked about the youth of today as they progressed into young-adulthood. This generation of misfits and slackers has frightened and apalled the American public. The backlash has spawned such retalitory efforts as Barney, Mighty Morphin Power Rangers, the removal of videos from MTV, and the end of Saturday morning cartoons in order to make sure that this may never happen again and that this bastard generation be the only blemish in a hithertofore great American country.

So who is to blame for this vile stream of useless children who will continue to sap our resources until there merciful deaths? Some say the school's system failed to teach them basic skills and respect. Some would argue that T.V. killed the attention span and drove them to desensitized apathy. Even a few extremists blame the innocent parents, but clearly the problem lies elsewhere.

My friends, in hindsight, the root of this evil level in the American population pyramid is clear to me now. Breakfast food ads.

Mad you say? I think not. Let us look more closely at these "charming" buggers and see what those maniacs at Battle Creek were really selling.

First, the fine folks at Kellogg's. They were perhaps the sickest of all because no one has put out more evil cartoon characters.

Snap Crackle and Pop
Three elves that live alone and make cereal. I personally have no problem with the portrayal of homosexuals to young children. In fact, I think it might be a good idea to help break down some of the social hang-ups we have. But putting a homosexual menage a trois on the air every Saturday morning is a little over the top, not to mention that the use of such blatant stereotypes can only add to discrimination. What makes this so sad is that Kellogg's had the potential to dispel the hatred and misunderstanding between the gay and straight community and instead exhasberated it.

Tony the Tiger
Let's see, if you're a failure at life, then eat sugary white flakes; your life will get better and you'll be able to succeed at anything. Can we say drug pusher? And they wonder why steroid use is up. It was so clear, and none of us saw it.

Toucan Sam
If that nose isn''t phallic...and he was selling tasty, fruity loops...you do the math. In addition, the sterotypical portrayal of a large nosed bird who is constantly hoarding from those around him has potential classic stereotypical anti-Semetic undertones. It's really sick that kind of thing still exists in this day and age.

But it wasn't just Kellogg's. Although there were fewer General Mills cartoons, they had some of the most twisted.

Trix Rabbit
Again and again, this poor creature would try to seek the only thing he wanted in life. But again and again, those twisted and sadistic children would refuse to share. And this was portrayed as fair and just because "Silly Rabbit, Trix are for kids." With these kind of reinforcement of class separation and accepting your lot in life, is it any wonder the youth of today are so cynical?

Lucky the Leprechan
What were those sick and twisted bastards at General Mills thinking? This poor little guy just wanted to keep and protect what was rightfully his, and those damn kids keep chasing him and either bullying him or just flat out stealing the lucky charms. And who was the bad guy? Lucky! How can you wonder why crime is up with these kind of role models?

Sonny
Sonny's tragic life revolved around Coco-puffs. He would do anything to get them. When he did, he went into spasms and freaked out, a.k.a. going "Coo Coo" for Coco Puffs. And this was considered a good thing. Can we say increased drug use? How do the people at General Mills sleep at night?

Post was another major player in the downfall of American culture; not many cartoons, but some of the most evil.

Sugar Bear
He would try to steal the cereal from Granny every chance he could get. His portrayal as being super-cool made kids think it was cool to steal from the elderly and disobey thier elders. One of the most blatantly evil of them all; how the censors let this one by, I'll never know.

California Raisins
I can't put my finger on it, but there is something truely evil about these guys. Maybe it's subliminal; maybe it's because they look like feces. Who knows.

Now is not the time for retribution. Do not in a violent rage run off to Battle Creek to seek vengance, for the time is past. A generation is lost, and for this we must mourn, but now our job is to save another. We must stand up and shout "Never Again". We must petition congress for a ban on cereal commercials. Join with me by sending an e-mail to your local congressmen. You can find their address at http://www.hoboes.com/html/Politics/electednet/

Let them know that this must end. As Kool and the Gang said "I believe the children are our future." We must make sure they have a future.

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