EDITORIAL Wesley Kozalla, Editor

Back in September, we were mindnumbingly bored, yet felt the need to express ourselves. Since trying to blow up the World Trade Center and fanatic religious cult mass suicide had already been done, making an online magazine was the only answer. As for the content, creative synergy clicked with clockwork efficiency (for this issue anyway, give us three months...). Now naming this thing was the problem. To give the reader an intriguing window into what happens when two creative, self-indulgent people can't agree, there is an agglomeration of the various names and responses we gave over a period of three months.

Supercharger: electric spam. definitely call it electric spam.

Blue: i dunno... i don't feel anything from the word...

Supercharger: cool and the gang... oh yeah... how about this for a title? "Yellow No. 5"

Blue: yello numero 5? porque?

Supercharger: why squirt gun? I was thinking of it at work, reading the ingredients on my pop can.

Blue: i guess... cause i feel that the info that we would be providing would me as useless as as the real need for a squirt gun but its fun to have and use anyway!

Supercharger: ok... how about "Mom's favorite ezine." The irony is hilarious...

Blue: how about just mom's

Supercharger: Hmmm... not bad... Thorazine Shuffle?

Blue: noo... how about lithium?

Supercharger: lithium? too nirvana-derivative...and I think it's been used... how about Pimpdaddy?

Blue: NO!

Supercharger: why not? the logo could be one of those aquarium platform shoes... with the title inside...

Supercharger: How about "Vat" for a title?

Blue: vat? as in a vat of paint?

Supercharger: vat of paint, vat of blood, a vat full of chitlins... a vat of anything...

Supercharger: ... anyway, how about..."The Most Important Zine Ever"?

Blue: no.

Supercharger: Here's a title: Indelible Speck

Blue: nope... don't like that name... this looks like its going to be tough

Supercharger: yes it will... but we must be on to something precious, because we have to dig it out!

Supercharger: Ok. how about "Lard?"

Blue: I like lard.

Supercharger: How come?

Blue: Because lard makes you fat and makes things taste good...

Supercharger: Well, cool! i had a few ideas for spaceship lard...

Blue: spaceship lard? no. who said it was going to be lard?

Supercharger: You said you liked Lard!

Blue: yes but that didn't mean that that was the name

Supercharger: Ok, let's call it Carl.

Blue: carl?

Supercharger: Okay, how about flambe? What do you want to call it?

Blue: flambe? this isn't a homo mag! lol

Supercharger: okay, let's call it "Storytime with Uncle Mohandas."

Blue: ???

Supercharger: The Papershredder of the Soul?

Supercharger: Fro Burn?

Blue: no, how bout lye?

Supercharger: no... how about... Fetusburger.

Blue: no

Supercharger: Clot?

Blue: nope

Supercharger: Downhome eurotrash?

Blue: negative

Supercharger: Enlightenment Enema? Nixon's Favorite Ezine?

Blue: no...

Supercharger: how about "Commode!"

Blue: no.

Supercharger: how about... Tangy Cigar

Blue: NO!

Supercharger: ok...(LOL!) How about Sugar Daddy...

Blue: you are nuts

Supercharger: oh.. what about Smeared, or Smear

Blue: ummm... maybe.

Supercharger: how about just a plain white wrapper motive with Ezine... go generic, sort of like valutime cigarettes...

Blue: thats it! NO FRILLS!

Supercharger: Actually, I really like that... No Frills... I actually like it enough to use it for a working title...

Blue: i like no frills... or maybe brand x

yeah, babeee There you have it. Our window into the creative process. The name took us three months. We were able to slap the rest together in less than six weeks, and that was with working around personal and work commitments. We still don't have a mission statement yet, but we wanted to get this zine online before we turned 40.

                              Enjoy.
____________________________________________________


we review everything, we are critical, skeptical and judgemental.



write in the guest book or send a postcard. it's great fun!















Copyright 1999
Brand X Webzine

    . o O The Fine Print O o . . o O Copyright Information O o . . o O E-mail O o .
                 . o O Info on images seen on Brand X Webzine O o .