The ideal thing to do here is counter-spin. If the spin, for example, is ``there are a bunch of Linux vendors and I'm not going to buy into Linux until I know who the winner is'', your spin might be ``you do know that all of these vendors are using the same basic components to make their Linux, right? It's like with ketchup, they all use the same components, you just get to choose which one you think is best instead of being locked into one vendor.'' Then you'd go on to supply facts about how they'll all run your program, so if a vendor doesn't satisfy you, you can change vendors and be assured that your program will still run.