Broadcast Financial Management
Accounting
Profit & Loss Statement
The key portion of accounting a station's
financial status revolves around its profit and loss
statement, which can be demanded by owners or banks
on a daily basis. The profit and loss statement provides
a regular status check on a station's performance and
can often be the barometer by which a financial institution
considers whether to lend a broadcasting company money
for future station or equipment purchases.
The P&L, as the statement is sometimes referred,
provides a juxtaposition between collections, or
revenues gained through sales, production, or station
compensation---all referred to in the industry as
revenue streams, and disbursements, or payments
to vendors, financial institutions, and federal and state
governments for taxes. The object of any profit-and-loss
statement is to show a station does not spend more than
it collects.
Balance Sheet
A station's balance sheet provides an
ongoing comparison of its assets and liabilities. The
overall figure after assets and liabilities are totaled
constitutes a station's net worth, a combination
of the initial investment in the station when it was
purchased and its annual net income over a three-year
period.
Assets
Assets include the station property, equipment,
and any specific items which the station could sell, use,
or convert to cash within a one-year period. These
include both fixed, or long-term, assets; prepaid
or deferred charges, or short-term assets; and
intangibles, or specific station properties which
cannot be bought or sold from a vendor, but increase
the station's net value.
Fixed assets include the station building, equipment,
furnishings, and transmitter. All of these properties
are tangible items which are bought and sold from suppliers
or real-estate companies. These properties are considered
to be those which the station is likely to hold onto
(allowing for technological upgrades) for the life of
its ownership.
Prepaid or deferred charges include insurance
on the property, which could provide replacement of items
in the event of fire, flood, or other natural disaster;
the tax value of the property, which is considered short-
term, because it fluctuates with subsequent appraisals
of the property; rentals, such as charging for space on
the station's transmitter, or equipment which is obtained
through short-term rentals; and depreciation value of
equipment, which allows for tax writeoffs.
Intangibles are those assets for which a specific
dollar value cannot be placed, but are considered
enhancing to the value of the station at the time of a
potential sale. These can include the station's FCC
license, which is the ultimate premium for an ownership,
in that it gives the owning company permission to
broadcast; channel position, in which a VHF (2-13) position
is more valuable than a UHF (14-69), because of stronger
signal strength; network affiliation, the value of which
can fluctuate, depending on the immediate success or
misfortune of the affiliated network; the station's
ratings performance, of which a long-term success provides
a major enhancement if the station is offered for sale;
and the quality of station personnel, particularly if
managers and on-air talent are considered to be the
most valuable in the market.
Liabilities
Liabilities are items which ultimately
decline the value of the assets and lessen the potential
sales price of a station. The primary liabilities are
current, or items for which immediate payments
are made; and long-term, items for which the
station makes extended payments over a period of more
than one year.
Current liabilities include the single year's
payments for a station's property and equipment; the
annual state, local, and federal taxes paid by a
station; annual licensing fees paid for programming,
particularly programs purchased from syndicators on a
one-year basis (for most first-run programming, other
than the premium shows offered in syndication---or
the cost of local production on
an annual basis; salaries, the one-year payments to
employees and managers; and sales commissions, the
percentage of sales dollars paid as bonuses to account
executives and managers.
Long-term liabilities include multiyear program
costs, including those paid for most off-network sitcoms
and dramas, which are sold for longer than a one-year
license fee (stations set up a payment period to amortize,
or absorb the costs of these shows); bank debt, the
interest payments stations make on a multiyear basis to
purchase equipment or finance other station acquisitions;
and mortgages, the long-term interest paid on the
station's real estate property.
More to Come on Financial 2
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