John Gilchrist (b. 1968)
Mikey, Life Cereal campaign, circa 1971-1987.
Radio ad executive.
Returned to his "Mikey" roots for a 2000 relaunch of the vintage TV commercial.
Replaced by new, adult "Mikey" Jimmy Starace in short-lived 1997 campaign.
Costarred in original "He likes it! Hey, Mikey" ad with his two-real life brothers, Michael and Tom.
"Mikey" spot named one of the 50 Greatest Commercials of All Time by TV Guide.
Did not die, as rumored, from a diet of Pop Rocks and Coke.
McSweeney's Investigation: Mikey
Breakfast Cereal: Nostalgia Central
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