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John Gilchrist (b. 1968)

Then:
Mikey, Life Cereal campaign, circa 1971-1987.

Now:
Radio ad executive.

FYI:

  • Returned to his "Mikey" roots for a 2000 relaunch of the vintage TV commercial.
  • Replaced by new, adult "Mikey" Jimmy Starace in short-lived 1997 campaign.
  • Costarred in original "He likes it! Hey, Mikey" ad with his two-real life brothers, Michael and Tom.
  • "Mikey" spot named one of the 50 Greatest Commercials of All Time by TV Guide.
  • Did not die, as rumored, from a diet of Pop Rocks and Coke.

    Links:

  • Life Cereal
  • McSweeney's Investigation: Mikey
  • Breakfast Cereal: Nostalgia Central


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