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And at D-A-D's record company EMI-Medley they didn't even know that Binzer had ambitions to be an advertising singer. Act of friendship "We were somewhat surprised, but we have understood from Jesper that it was just an act of friendship - and we have taken a positive view and hope that it will attract attention about the record. The Lord and D-A-D lead in mysterious ways, and this is anarchy in the best D-A-D spirit," says Mik Christensen, head of marketing at EMI-Medley. "But we would have been happier, if the song from the commercial had been on the record, and if it had been another more life style like produkt than frozen bread," he adds. The production company behind the commercial, Moland Film, are happy that Binzer wanted to perform. "But we didn't know that there would be released a record at the same time as the commercial," the director at Moland, Christian Bévort says. Public secret Both the record company and Moland Film thereby deny that the commercial is a gimmick to get more publicity for the record. According to them and other people in the business it is a clear mishap - which is also indicated by the fact that the D-A-D singer had made a condition that his singing was to be kept a secret. A condition that is hard to fulfill when your singing voice is so recognizable. Despite the secrecy Christian Bévort from Moland Film believes that Jesper Binzer's decision to hire out his voice for the first is caused by a change of attitude among artists, who previously wouldn't touch commercials with a barge pole. "The soul singer Daniel has also with great success sung the DSB-hit 'Love will keep us together'," Bévort points out. It has not been possible to get a comment from Jesper Binzer, who is in Los Angeles to record a video for the new D-A-D album.
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