In 1963, the Beatles came out with a new record, and another one was about to be released. They were lined up to appear in their first television show, but they were still unknown. Brian decided to write to Disker, Echo's record critic in 1962, and he recieved a letter from a person named Tony Barrow.
Tony Barrow had become Disker in 1953 when he was seventeen years old and still in school and Crosby near Liverpool. Later, he joined Decca. When Brian first wrote him, it seemed Decca liked the audition and was going to record them. Brian met Tony Barrow and asked him for advice on getting the Beatles some publicity. Tony then wrote the first press release on the Beatles.
Tony got in touch with a publicist named Andrew Oldman, who later became Brian's assistant and the manager of the Rolling Stones. At the same time, EMI did a handout of "Love Me Do". Tony Barrow left Decca and began working for Nems on May 1,1963, and for months he sent out press releases which most of them were ignored.
The music papers did write about the Beatles' records when they were released. "Please, Please Me" came number one on the charts in February, but national papers ignored the Beatles. The only article in a national newspaper was in the London Evening Standard in February of 1963 by Maureen Cleave. Tony Marrow had difficulty getting people interested in the Beatles, but in October of 1963, it happened.
Kids everywhere started going wild on them, not just in Liverpool. Even though they were being ignored nationally, the Beatles were doing great in Liverpool. On January 5, 1963, the Disker gave a long review on their second record, "Please, Please Me". In Liverpool, girls chased after the boys all night long. They figured the only way to become known nationally was to do a big tour all over the country.