Last updated on 10-JAN-1997
Head Office: 11,
Sounderarajan St., T.Nagar,
Madras/Chennai - 600 017, INDIA
Telefax: 91-44-4342541 Pager: 9628-470441
Branch Office: D-3, Anugraha Apartments, Lawsons Bay Colony
Vishakapatnam - 530 017, INDIA
Telefax: 91-44-553563
We would like to introduce ourselves as
a leading Sales Promotion Consultants and Direct marketing company in Chennai/Madras.
Interested companies may contact us at the above address.
Contact : SRIDHAR VARADARAJ
C. (B.com, MBA)
PROMOTIONS
& ADVERTISING - A RESUME
ADDRESS : No.11, Soundararajan
Street
T.Nagar ,Madras 600 017.INDIA
PHONE : +91-44-4342541
PAGER : 9628-470441
CELL-PHONE : 98410-21862
Established : May 1991
Employee Details :
Coordinators : 2
Supervisors : 3
Promoters : 48
Campaigns Executed :
In-Shop
Office-to-Office
Bannering
Liquid Sampling
Un-conventional Promos
Sampling
In-School
Market-Survey
Mystery consumer
Petrol-Pump
Contest Management
Display Evalution
Door to Door
Event Marketing
Exhibitions
Products Handled : Tea
Coffee Soaps Detergents Cigarettes Toffees Consumer Electronics Eye-Care
products Lubricants Financial Products Cellular Phones Pagers Jams Sauces
Soups Razors Toothpaste Credit-Cards Cool Drinks Batteries Tyres Cosmetics
Telecom Products Chocolates Pain-Relivers Resorts Biscuits
Accounts Handled : Nestle
Gillete Crush Maggi Standard Chartered Ray-Ban Colgate Mobilink RPG Cellular
Red Label Nutrine Balsara Kissan Sunrise Pond's Bru Lakme Castrol Pepsi
Motorola Philips Rasna Amul Good-year JK Tyres Amrutanjan Chl Cigarettes
AT & T Close-up Organics Enerigizer Schweppes Crush
Operations Madras
Coimbatore Vizag Trichy Bangalore Cochin Madurai Hyderabad
Campaigns of Special Mention
- Launch of Nestle Chocolates in Schools.
- Conducting annual MAGGI Quiz in Schools.
- Launch for Gillette - sampling at Chepauk Stadium, Office- to-office.
- Launch for CHL Cigarettes by professionally - trained ladies, contacting
smokers at offices.
- Launch of Standard Chartered Credit Card Photo-Cards.
- Simultaneous launch of WHITE GIANT at Madras, Cochin and Hyderabad.
- Re-launch of Red Label.
- Castrol's Push Cart operations.
- Mystery consumer contest for Nutrine Biscuits all over Tamilnadu, Andhra
Pradesh.
- Launch of Pepsi's Pep Card operations.
- Launch operations for Ray-Ban-Chromax Services.
- Top-Ramen/Cup `O' Noodles school contests.
- Colgate's Dental-health program in schools.
- Launch of Godrej's Evita premium soap in Ladies hostel/In- shop operation.
- In-train sampling/sales for Cup-O-Noodles.
- Merchandising of Philips Televisions/Audio Systems.
INHERENT STRENGTHS OF AGENCY
- Experienced hard-core professional with
over 20,000 mandays exposure in in-shops/door-to-door etc.
- Simultaneous operations possible at all centres in South.
- Availability of computerised Data-base of retail outlets in Madras.
- Ready deployment of promoters with tailor-made profile.
- Brochure/Pop's printing, T-Shirts, caps making facilities readily available.
Associate companies
P & A Services :
1. Out door publicity vans.
2. Assembly/Erection of Glow signs
3. Screen Printing.
Leo Consultants :
1. Marketing consultancy for new products
with reference to pre-testing launch, distribution etc.
2. Recruitment/Training of sales/Marketing personnel.
Contact Persons :
a) Sridhar Varadaraj. C
b) Prakash Babu. S
c) Ms. Priya
