BUSINESS PLAN
The business plan must be complete, thorough, and well-supported
A business plan describes a line of business or a particular project and all of its operational characteristics over a period of time, including supporting assumptions
The purposes of a business plan
- Internal use
- Operating plan to guide project implementation and resource allocation, and to monitor success
- To embody a common strategy and mobilize company personnel on the project
- For small to medium size enterprises - to attract venture capital
- For larger enterprises - to attract trade partners or financing for a particular project, or to be incorporated into an investment memorandum or issue prospectus in order to attract financing for the entire enterprise
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