BUSINESS PLAN
The business plan is directed at various readers
Senior and middle management of the enterprise
Potential trade partners
Potential providers of debt or equity financing
Contents of a business plan, investment memorandum, and issue prospectus
- The business plan concluded as support for a well prepared investment memorandum or issue prospectus. The business plan is often a synopsis (or a product/project specific extract) of the enterprise`s overall business strategy, operating/action plans
A business plan describes and persuades, but must be backed by facts
A business plan begins with an executive summary, followed by details for the more involved reader, including
- Market review/assessment
- How the project will satisfy market requirements
- Strategy for exploiting the current market situation
- How to implement the strategy and why it is better than the competitor`s strategy
- Production plan
- How to produce, how much to produce, where to source raw materials, prices, quantities to purchase, production costs
- Organization plan
- Key personnel, skills assessment, required labor and costs
- Financial plan
- Combines market, sales, production, and other data to provide cash requirements and projected cash returns
- Overall business development plan
- Critical elements, milestones, exit strategies for investors, inherent risks
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