Mission statement

MISSION STATEMENT

MISSION STATEMENT is a statement which describes your purpose for being in business "What you do and what markets you serve"

Defines the arena in which the company will compete

Guides growth and expansion

Focuses attention on core competencies

Clarifies and communicates corporate values

Identifies important sources of competitive advantage

Outlines the actions needed to achieve corporate goals

Facilitates measurements of progress toward goals

Provides a blueprint for organizational structure

Guides the design of control systems

Example:

To profitably design, build and install quality machines, which serve the ________ industries.

Customer satisfaction will be achieved through providing competitive equipment and services in the markets served in Europe and future opportunities in the Far East.

HOME challenge to win

https://members.tripod.com/~infbprpros/index.html