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Strategic Planning, based on Customer Survey Benchmarking

STRATEGIC PLANNING

based on Customer Survey, Benchmarking

Have your strategic plan made in 3 months!

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Process, Weeks, Responsible person

1. Data Collection 1-3 weeks

2. Data Analysis 2-5 weeks

3. Benchmarking 1-4 weeks

4. Education 1-5 weeks

5. Create basics of Strategic Plan 5-7 weeks

6. Work out Strategic Plan 6-9 weeks

7. Implementation of Strategic Plan 7-12 weeks

8. Work out other plans (marketing...) 8-18 weeks

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STEPS OF CUSTOMER DRIVEN STRATEGIC PLANNING:

1. Preparation for the project

2. Data collection

3. Data analysis, planning

4. Implementation and evaluation

Strategic plan has to be based on the company's mission statement, vision statement, and the results of customer surveys. All other plans, such us marketing, business, financial... plans have to be based on the strategic plan.

1. Preparation for the project, study the following chapters from the CD:

Starting the process: Major elements of the revitalization and restructuring processes (3 slides)

Initial company evaluation (17 slides)

C Using a process/methodology for revitalization and restructuring

Approach to enterprise revitalization (95 slides)
Approach to distressed enterprise restructuring (228 slides)

I Additional reference material (37 pages)

Generic Strategies, PIMS, Experience Curve, KSF, SWOT, Value Chain, 7-S Model, Tools from the supplement

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2. Data collection, study the following chapters from the CD:

D Collecting the Data

Internal Company Data

Senior Management Questionnaire (Qualitative data) (19 pages)
Initial Data Collection Tool (Quantitative data) (52 pages)
J Disk supplement of additional tools

External Data

Customer perception evaluation (market/key customer data) (7pages)
Benchmarking (competitors, best practices) (25 slides)

3. Data analysis, study the following chapters from the CD:

E analyzing the data, evaluating current strategy and developing strategic options

F (Reviewing the internal environment - performing the marketing, resource, manufacturing and financial audits. Also reviewing the external environment - examining the political, social and economic factors; and performing the market, competitive and technological analysis)

Choosing a strategy and developing an implementation action plan

General purpose tools for sections E and F:

Strategic/Organizational assessment (33 slides)
Business Process Re-Engineering 1& 2 (103 slides)
Total Quality Management (182 slides)
Marketing planning (18 slides)
Sales and marketing management (34 slides)
Developing business plans (18 slides)

4. Implementation and evaluation, study the following chapters of the CD:

G Assisting in Implementation and follow-up (34 slides)

Management of change to promote employee buy-In
(monitor action plans, monitor performance measures, adjust performance targets, work with the implementation team)

H Conducting a project evaluation (3 slides)

Quality survey & perception

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