To understand how it was before, you have to understand the
Academy system and why it had so much control over visual art. There
had grown-up a number of art academies in major cities across Europe
and America with the French Academy in Paris as the world standard
bearer.
In 1647 the city of Paris kicked the French government out of
town leaving the artists vulnerable to the city's craftsmen guilds.
Without the protection of the crown, artists were sure to be forced to
join and pay dues to one or more of the guilds that controlled Paris
industry. Seeing themselves as apart from mere craftsmen, the artists
organized the French Academy as a sort of guild of their own.
There had been an academy of art in Rome for a number of years and
in the early 17th century the eternal city was still considered the
capital of the art world. The Roman academy was merely a school for
the study of ancient art and architecture. Since the Renaissance, the
realism of Greek and Roman art was taken up again and the only place
to study realism was in Rome.
Artists would go to Rome to study, but increasingly trade in art
was centered in Paris. So, the original French Academy was set-up for
only those who could render the human body realistically. They
immediately set-up a school to teach inspiring artists how to paint
and draw the human figure without going to Rome. This set the standard
for an artist for the next three centuries.
To market the artists to the public, the French Academy became
yearly Salons, juried exhibitions of the best art produced that year.
Artists everywhere wanted to be accepted into the yearly salons for it
soon became a popular as today's Motion Picture Academy Awards (the
similarities could easily lead one to say that the academy has moved
from art to movies in the 20th century). All of Europe would follow
what was shown at the Paris Salon and who were the top artists. Early
newspapers would send reporters.
As other big cities set-up academies of art, good artists could
travel across Europe and America as an art professor while perfecting
their art. It became a very tight means of support for all who could
show enough talent to draw humans realistically.
Oddly enough, the New York Stock Exchange still requires a picture
with a human figure on all its stock certificates. This was a 19th
century way of distinguishing the NYSE as a cut above other exchanges
where a mere picture of a train or ship graced the stock certificates.
In like manner, the money supply of Europe and America was under
the control of the supply of gold until the 20th century. The American
Civil War demonstrated that modern warfare needed a money supply that
was free of the limited supply of gold. To raise the amount of money
and motivate the masses to join the war effort both the North and
South printed paper money far beyond any species to back it. As only
one side could win, the economy eventually adjusted back to a gold
standard since the Confederate dollar became worthless.
Yet, the lesson was learned that governments would have to retain
the option to print lots of currency again if it was ever to meet the
demands of mechanical warfare. In the 1890's many rural Americans
wanted more dollars to be printed by backing them with silver. As the
country expanded west, gold dollars were always scarce beyond the
Eastern cities.
In 1907 a panic on Wall Street lead to a sharp recession and a run
on banks. By 1914 the Federal Reserve system was begun to deal with
the occasional cash flow problems and to stabilise the value of extra
dollars that weren't completely backed by gold. The gold standard
remained for purposed of balancing trade with foreign countries, but
for the most part the Federal Reserve printed dollars without matching
them up with gold bullion.
By coincidence the Federal Reserve System began just after Europe
fell into the First World War and most of its stock exchanges were
closed for months. With America's new modern economic system, New York
overtook London as the center of world finance. As European countries
expanded their currency beyond the gold standard, much of this "blue
sky" money found its way to American shores.
After the First World War, the British tried to stabilise the
value
of their pound sterling and referred most international finance to
New York. Germany went the opposite way and totally devalued its
currency against foreign exchange. America did alright, but the bubble
created by taking on most of world's war financing lead to the famous
stock market crash of 1929.
The years leading up to World War One were just as wild in the
visual arts as it was in world finance. This was the time of
Picasso's great leap to modern abstraction. Suddenly, painting the
human figure perfectly was not necessary to become an artist.
Following the war the art academy system quickly gave way to this
new breed of daring modernists. The yearly salons faded away,
attended only by the old generation of aristocrats.
The aristocracy was what WW I and the modern art movement had
defeated. Never again would people go to war because some monarch
wanted them to. Never again would fine art be limited to painstaking
realism that only the very wealthy could afford. Now, the will of
the common people would control politics, art, and money.
The transition was never so sudden as that for everyone. Most
people assumed that money was still gold and silver. Most people
considered old master paintings as superior to modern works. It took
a second world war before the tables were truly changed.
Many experts say the depression of the 1930's was caused by
central bankers' attempts to put the money supply back on the gold
standard. The amount of money in circulation shrank and gold was made
illegal to even possess. Meanwhile, Germany was fighting the other
extreme. Hitler was installed in power to bring Germany back to
glory. He was an artist and passionately hated modern art.
Since the German Mark was no longer backed by anything, Hitler's
banker was free to figure-out something all together different. So,
Germany began issuing three or four different Marks. One could only
be spent within Germany, another would be convertible into other
currencies, and so forth. According to how friendly you were to the
German Reich, you would be paid in either good Marks or Marks you
had to travel to Germany to spend.
The rest of Europe didn't have a good response to this. Before
they knew it, Germany had used this monetary system to motivate its
workforce and build-up a massive war machine.
America saw a repeat of the First World War coming where European
countries would be buying endless supplies of war material from the
US. To head this off, the "lend lease" program was devised. With
this the US Government would borrow heavily from the Federal Reserve
(essentially increasing the dollar supply) to build tanks, planes,
and supplies that the Allied countries would need. After the war
they would either return the machinery with a rent payment or the
European Allies would build new tanks and planes for us in
return.
After Pearl Harbor the "lend lease" program turned into a
campaign for American to out-spend and out-build the German army.In
three short years the American dollar supply tripled with the Federal
Reserve buying almost all the war bonds and at bargain interest rates.
The workforce was motivated and the American industrial economy
brought prosperity to North America.
The Federal Reserve chairman after WWII warned that all the new
dollars printed would overrun all the markets someday. The Federal
debt was bigger than the GDP. Yet, politicians didn't want to believe
it. All they saw was a chance to take-on any project, any new domestic
need, any new secret weapon their heart desired.
In like manner, modern art came out of the war triumphant.
Suddenly, that crazy art of the 10's and 20's was selling at old
master prices. America had its own line of upstart modern artists
who became world beaters. The realism of the Academy had transformed
into commercial illustration for service to the advertising
trade.
Another major change involving art and money was the death of the
craftsmen guilds brought on by the industrial revolution. By the
late 19th century handcrafted goods were being replaced by factory
made goods at substantially reduced costs. Only the rich continued
to employ craftsmen and it started to look bad for those with a
lifetime of skill. In the 1890's the Arts and Crafts movement was
founded to help craftsmen to sell works to the middle class.
Before the Civil War everybody bought hand crafted goods of some
sort. They cost a lot, but the quality insured the products would
last a long time. By the late 19th century factories had become larger
and more efficient at churning out lots of cheap everyday items. This
greatly cut into the livelihood of craftmen communities like the Shakers who couldn't compete on price with
the big factories.
Many new concepts were started to provide work for the craftmen.
Most notably was architecture. High Victorian homes used an excess of
wood decorations. World's Fair exhibitions employed scores of craftmen
to make temporary buildings and show their wares. The rise of the
office building skyscraper included refined architectural elements up
to the art deco era of the 1930's.
With the depression and World War II the old craftmen had retired
and the mostly middle class population forgot about craftsmanship.
Factory made goods were the rage and it didn't matter if you had to by
new appliances and furniture every five to ten years. The Arts &
Crafts movement went underground and became a middle-class pastime
activity.
Then in the 1960's at the Toledo Ohio Museum of Art some
glassmakers created what has become known as the "studio glass"
movement. This is where craftsmenship met fine art. The material of
glass is so unique and not easily available to everyone that making
fine art sculpture out of glass has become the a lucrative new art
form. The material limits the number of artists and at the same time
offers something that has not been seen before. It has become the
brightest star in the world of fine art as well as the arts and
crafts movement.
Another new art form with much promise is computer generated
graphics. This has mostly been a commercial art form done for
advertising, computer games, and the motion picture business.