posted March 17,1998 (date written unkown)

The Watchmen make history with groundbreaking internet technology; EMI Music Canada and Digital Renaissance introduce web interactivity to "Silent Radar" CD.
Author Unknown

EMI Music Canada's The Watchmen have always been leaders in using new technology to reach their many fans. Now, they become pioneers as they are the first band in history to use a brand new technology called CD-Active (T.A.G.) on their new CD, Silent Radar (produced by Adam Kasper - Soundgarden, REM), scheduled to hit stores on March 31.
CD-Active was introduced by Digital Renaissance, a leading provider of technology solutions for digital media communications, and has already gained both accolades and awards. As a unique bonus, Silent Radar includes a CD-Active capability on the first single, "Stereo", able to unlock "private" Web pages on The Watchmen's Web site, through a CD-ROM drive and the Internet. T.A.G.'s CD-Active technology revolutionizes the concept of enriching a CD because the additional information is ever-changing. The CD-activated Web site has the ability to provide fans with new content on a regular basis, unlike "Enhanced" CDs where the content is stagnant.
"EMI Music Canada has always tried to be at the forefront of new ideas and technological changes within the music business," says Rob Brooks, Vice President of Marketing and Operations at EMI Music Canada. "When a company like Digital Renaissance introduces a new concept like CD-Active, we're thrilled to share in bringing this innovative technology to the music industry. We worked closely with them to choose the right band to debut CD-Active. The Watchmen, who have continuously led the way and shown commitment to both their fans and new media, were the natural choice."
"The T.A.G. series of products is harnessing the power of non-linear communications to enhance the ways in which people can interact with the Web," says Keith Kocho, president and CEO of Digital Renaissance, Inc. "CD-Active is another example of how non-linear interactivity can revolutionize the way we listen to and interact with music."
CD-Active will allow fans of The Watchmen to playback the Silent Radar CD from within a Web browser while synchronizing the song "Stereo" with other cool things on the Web site, such as behind the scenes video footage, private photos, song lyrics not found on the CD, exclusive interviews, and a fan contribution area. The effect of this synchronization is similar to VH-1's "Pop-Up Video" series.
The Watchmen's bass player Ken Tizzard commented on the new technology: "Even though much of the song `Stereo' is about a fear of technology, the band has no doubt about embracing it. We believe in using new technologies to help our fans get a fuller experience from our new album and connect with us more easily."