March 17th, 1998<br>
<p align="center">New Technology Intros Web Interactivity to Music CDs<br>
Newsbytes News Network<br>
By Martin Stone<p>

<p align="left">TORONTO, ONTARIO, CANADA,  Have you ever closed your eyes while listening to your 
favorite CD and tried to visualize the band members actually playing 
the song you are listening to? Well, now, thanks to new technology 
unveiled today, you can interact using existing music CDs and your 
Web browser to add sight to sound.<p>

The Canadian recording phenomenon, The Watchmen, has teamed up with 
Digital Renaissance, a Toronto-based provider of technology for digital 
media communications, to create the world's first interactive CD-Web 
site interface.<p>

Digital Renaissance spokeswoman Karen Sealy told Newsbytes that the 
new CD-Active format increases the advantages of enhanced CDs ten-
fold.<p>

Music enthusiasts can experience CD-Active, Digital's trade name for 
the new technology, by visiting The Watchmen's site at http://www.silentradar.com 
, where they will find behind the scenes video footage, private photos,
 song lyrics not found on the CD, exclusive interviews and a fan contribution 
area while listening to the band's upcoming album Silent Radar (produced 
by Adam Kasper of Soundgarden and REM), scheduled to hit stores on 
March 31.<p>

CD-Active allows fans of The Watchmen to play back the "Silent Radar"
 CD on a home computer from within a World Wide Web browser, such 
as Netscape or Internet Explorer, while synchronizing music tracks,
 such as "Stereo," the first single off the new album, with other 
cool things on the Web site, the producers say.<p>

Sealy said that a copy of the necessary software is included with 
the new Watchmen album but that a free download is available from 
their Web site at http://www.digital-ren.com which will make any CD 
interact with any specially encoded Web site.<p>

Says Rob Brooks, vice president of marketing and operations at EMI 
Music Canada, which produced the Silent Radar album: "When a company 
like Digital Renaissance introduces a new concept like CD-Active, 
we are thrilled to share in bringing this innovative technology to 
the music industry. We worked closely with Digital Renaissance to 
choose the right band to debut CD-Active. The Watchmen, who have continuously 
led the way and shown commitment to both their fans and new media,
 were the natural choice. EMI Music Canada has always tried to be 
at the forefront of new ideas and technological changes within the 
music business."<p>

Sealy said that with the excitement among music fans generated by 
enhanced CDs, "I see the music industry now really moving in the direction 
of CD-Active." <p>

The Watchmen's bass player, Ken Tizzard, says of the new technology: 
"Even though much of the song Stereo is about a fear of technology,
 the band has no doubt about embracing it. We believe in using new 
technologies to help our fans get a fuller experience from our new 
album and connect with us more easily."<p>

Using Temporal Annotation Generator (T.A.G.) technology, Digital developed 
CD Audio Editor as the tool for CD-Active. It is the first product 
to allow the playback of CD audio tracks within a Web browser, while 
synchronizing the sound tracks with interactive hyperlinks, the company 
says. An extension of the T.A.G. Editor, T.A.G. CD Audio Editor allows 
record companies to create the CD-Active content for end-users by 
fully synchronizing CD audio tracks to any asset on the Web including 
uniform resource locators (URLs), hypertext markup language (HTML) 
pages, videos and images.<p>

The architecture separates the media and the hyperlink tags. All the 
hyperlinks are stored in a network database, and come in the form 
of push and pull technology, allowing for easy maintenance and updates 
to the CD-Active Web content without augmenting existing CDs.<p>

Since the music is on the CD and the interactivity is on the Web, 
there is no cost to the consumer, who has either received the T.A.G. 
software with the CD album or has downloaded it free from Digital'
s site. "And, there's no re-mastering of existing CDs required by 
record companies," Sealy said.<p>

"The T.A.G. series of products is harnessing the power of non-linear 
communications to enhance the ways in which people can interact with 
the Web," said Keith Kocho, president and CEO of Digital Renaissance. 
"CD-Active is another example of how non-linear interactivity can 
revolutionize the way we listen to and interact with music."<p>

Silent Radar was recorded in Seattle and is The Watchmen's fourth 
full-length album and the first for EMI Music Canada. The Watchmen 
are best known for their dynamic live performances, having played 
several thousand shows since getting together in 1989. Their hits,
 which include Boneyard Tree and All Uncovered (from their Platinum 
album In The Trees) and Incarnate and Shut Up (from their Gold album 
Brand New Day), are mainstays at Canadian radio while their new single 
Stereo is already tearing up the Canadian rock charts and, according 
to EMI, promises to secure them international success.<p>


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