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Fans may be harder to corral than any of the other interested parties in this dark horse medium. Those who warmed to Marvel Girl may not have wished for Phoenix or accepted Dark Phoenix. Goodness knows what they'll do with Jean Grey.
Some fans will drop books if the writer or artist changes, others will hang on for grim death.
Fans don't even always buy their own comics. They may buy some and borrow others, and their policy may have a dividing line: borrow brooding psychotics but buy superhero swimsuit issue.
Some fans are mad consumers and enjoy the experience of collecting, of posing action figures, of meeting at fan clubs and conventions. Other fans create fanfic, edit fanzines, write blogs, write columns on websites, even occasionally go into production themselves.