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Return of the Knave
Drink It Black
Friday, 2 April 2004
Beer goggles
On one of my semi-frequent trips back to Perth I was raucously amused to see the name on the shop awning in the Hay Street Mall: Cobblers to You
This was a real palliative to the soberminded advice in a book on entrepeneurialship I read, which suggested you choose something boring and nondescript so (a) you're taken seriously; and (b)you have flexibility in where you take the enterprise.

So inspired was I that I embarked on an email campaign of terror; assailing my friends and colleagues with bad puns and whimsical asides on businesses with ironic/iconic names. I made up whole towns populated with appropriate sounding shopfronts. And, like an idiot, I didn't keep any of these. I'll try and reconstruct some of the series and present in unabridged form. It could take a while. In the meantime, these were ones following the same patina as 'Cobblers To You':

You Give Me The Sheets laundry pick-up-and-delivery service
Get Staffed recruitment agency

(it gets better from here)

II

I did try to squeeze Jo Vallentine and the Nuclear Disarmament Party into my big politics posting but something had to give and, despite the existing stockpile and North Korean posturing, nuclear meltdown has all but disappeared off the radar.



Posted by berko_wills at 2:38 PM EADT
Updated: Friday, 2 April 2004 3:01 PM EADT
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