More thoughts on mind control (since I can't find an Estonian site on leaderball): We presume that any selfhelp book with 'mind control' in the title is exactly that - self help. After all the kind of 'mind control' practiced by the clergy, the beaurecracy and the secret societies is masked with inclusive rhetoric; compelling you to do something that would normally be against your will, by virtue of some call to a greater good or because it is 'God's will'.
But 'mind control' isn't the be all and end all. Sure you can direct yourself to give up eating fatty foods but if your every second waking thought is directed to not having that steak and kidney pie or second helping of cream tart then that would be a self-inflicted torture. And you would risk missing out on everything else that was going on.
Besides, anyone who has read any of these publications (I guess this is a confession - but then I do steer away from the ones that end every sentence with an exclamation mark)will know that any advice you give to your subconscious or unconscious (depending on the text)must be couched in positive terms so it's never "I will stop smoking fat cigars and drinking cognac while watching allnight Japanese horror flicks" it's "I will adopt a more healthy lifestyle". Otherwise they'll find you flopped over the armchair in a stupor and your unconscious telling you it's all your own stupid fault.