Cash Copy - Guide to Marketing Communicationsby Dr. Jeffrey Lant
NEW REVISED EDITION!!! JUST UPDATED!!!
Look at the marketing communications you're putting out... ads, flyers, post cards, cover letters, proposals... and all the rest. Is the first thing you see... your name? Your company name? Your photograph? Your address? Your logo? Then you're producing selfish, "Me-Centered" marketing documents... instead of cash copy... and your sales are suffering!!! Over 98% of the marketing communications you're producing right this minute are ending up in the trash. They don't get anyone to act. They don't get anyone to buy. Yet because you're spending a pile on producing this junk you think you're "marketing". GET OVER IT! The marketing communications you're using are failures unless they get people to ACT... unless they get people to BUY. There is never another reason for producing any kind of marketing communication -- certainly massaging your ego isn't one! That's why you need CASH COPY in your office... now! Learn:
|