The Success How Tos of Money Making Direct Mail

by Galen Stilson

The Success How-To's of Money-Making Direct Mail Youll know what the experts know when you finish reading this dynamic book. You'll discover, understand and immediately put to use the direct mail success strategies and techniques that generate maximum response and profit.

Techniques like constructing your offer, choosing the right format that will induce prospect intrigue, interest and involvement. How to find, select, and use the most responsive mailing lists, how to test, how to construct your copy, order form and envelope for host order pulling results.

You'll know what works and what doesn't in direct mail. And you'll begin writing and designing direct mail packages that will make you one of the mail order "big boys."

Catalog No: 1744

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