Everything You Ever Wanted to Know About Mailing ListsUnique Direct Mailing Techniques. If you are planning to purchase a mailing list, this is information you need. Where to find good mailing lists, questions to ask of the mailing list company, different lists available, how to test a list, what response to expect and more. Also covered: Presentation of your offer, the envelope, First Class Mail or Bulk Mail, and other important pointers to make your next mailing successful. Special section on how to cash in on the huge demand for mailing lists by starting your own mailing list company.
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