Ultimate Sales Letter Strategiesby Robert DrakeThe right kind of sales letter can propel the response rate of your offer from a mediocre 2% - 3% to 15% - 20% and even higher. Robert Drake has been writing sales letters for aver 20 years for industry as well as mail order firms. Here are his simple techniques which can be used by anyone. Know how to create headlines your reader will be compelled to read and how to create a P.S. that will serve as your second headline.
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