Class Notes

• Introduction to Market Research
• Designing Market Research
• Introduction to Sampling
• Types of Sampling
• Characteristics of Sampling
• Worksheet 2 in PDF Format*
• Questionnaires
• Interviewing
• Qualitative Research
• International Marketing
• Report Preparation

*PDF format requires the free PDF reader from Adobe (http://www.adobe.com).  Most HKOL computers will have this reader already installed.