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SILABUS MANAJEMEN PEMASARAN
Dosen Pengampu : Drs. Djoko Purwanto, MBA ***
Drs. Budhi Haryanto, MM
Drs. Amin Gunadi, MP
Alamat rumah*** : Kentingan Rt 04 Rw 10 Jebres – Surakarta
E-mail : dipi@satumail.com
Homepage http://dipi_solo.tripod.com & http://fe.uns.ac.id/~dpw
Deskripsi Singkat : Matakuliah Manajemen Pemasaran menjelaskan tentang berbagai hal yang berkaitan dengan pemahaman dasar manajemen pemasaran termasuk perkembangannya di abad 21, analisis kesempatan pasar, pengembangan strategi pemasaran, pengambilan keputusan pemasaran, dan bagaimana mengelola program pemasaran secara efektif dan efisien. Selain itu, seiring dengan perkembangan teknologi informasi dan komunikasi yang begitu pesat, maka pemahaman terhadap teknologi tersebut dalam menunjang dunia pemasaran menjadi sangatlah berarti, seperti e-commerce.
Buku Referensi : Kotler, Philip. Marketing Management. The Millennium Edition. New Jersey: Prentice Hall International Inc. , 2000.
Metode pengajaran : Kuliah klasikal (tatap muka), pembahasan kasus, presentasi kelas dan dosen tamu (praktisi).
Penilaian : ujian sisipan (35%), ujian akhir (35%), partisipasi (10%), makalah individu (20%). Makalah individu disusun berdasarkan hasil pengamatan dan analisis Anda di dunia pemasaran. Makalah terdiri atas tiga komponen penting yaitu pendahuluan, pembahasan, dan penutup (kesimpulan, saran atau rekomendasi). Makalah dikumpulkan pada saat ujian akhir berlangsung. Keterlambatan dalam pengumpulan makalah dianggap yang bersangkutan dianggap gugur.
RENCANA PERKULIAHAN
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SESI |
MATERI BAHASAN |
DOSEN |
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1 |
Penjelasan Silabus Overview Manajemen pemasaran Chapter 1 Marketing in the Twenty First Century
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DPW |
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2 |
Chapter 2 Building Customer Satisfaction, Value and Retention Chapter 3 Winning Markets : Market Oriented Strategic Planning
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BUD |
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3 |
Chapter 4 Gathering Information and Measuring Market Demand Chapter 5 Scanning the Marketing Environment
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AMI |
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4 |
Chapter 6 Analyzing Consumer Markets and Buyer Behavior Chapter 7 Analyzing Business Markets and Business Buying Behavior
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BUD |
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5 |
Chapter 8 Dealing with the Competition Chapter 9 Identifying Market Segment and Selecting Target Markets
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DPW |
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6 |
Chapter 10 Positioning the Market Offering Through the Product Life Cycle Chapter 11 Developing New Market Offering
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AMI |
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7 |
Guest Lecture |
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UJIAN SISIPAN |
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8 |
Guest Lecture |
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9 |
Chapter 12 Designing Global Market Offerings Chapter 13 Managing Product Lines and Brands
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BUD |
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10
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Chapter 14 Designing and Managing Services Chapter 15 Designing Pricing Strategies and Programs
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MP |
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11 |
Chapter 16 Managing Marketing Channels Chapter 17 Managing Retailing, Wholesaling, and Market Logistics
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DPW |
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12 |
Chapter 18 Managing Integrated Marketing Communications Chapter 19 Managing Advertising, Sales Promotion, and Public Relations Kasus 1 General Electric Medical Systems – Establishing an Ongoing Dialogue with Customers
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BUD |
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13 |
Chapter 20 Managing the Sales Force Chapter 21 Managing Direct and On-line Marketing Kasus 2 North Pittsburg Telephone Company
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AMI |
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14 |
Chapter 22 Managing the Total Marketing Effort Final Overview Kasus 3 The Quality Improvement Customers Didn,t Want
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DPW |
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UJIAN AKHIR |
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@rt designed by Mr. Dipi
June, 2002