TOP 20 PURDUE UNIVERSITY

Application Contact:

Ward D. Snearly

Associate Director

Master's Programs

Krannert Graduate School

of Management

Purdue University

West Lafayette, Indiana 47907

U.S.A

　

　

Our mission at the Krannert Graduate School of Management is to prepare you becoming a leader in the "new management environment" -- one that is characterized by teamwork and alliances, continuous changes in technologies, globalization, and networks which are in instantaneous communication with each other. We believe future managers must be grounded in a rigorous analytical foundation for problem solving, broad and forward-looking perspectives for creating new solutions, skills for taking visions into actions, and values of accountability and citizenship for achieving results in the context of the larger environment. Your journey here will give you valuable and marketable experiences and equip you to create new landscapes for the 21st century.

Dennis J. Weidenaar, Dean Krannert Graduate School of Management, Purdue University

　

一九九五年是普渡管理學院的一個里程碑。在這一年，他首度列名全美國top 20 B-Schools，並正式結束過去『明日之星』的歲月。對於普渡管理學院，『美好的明日』已然到來。

對真正在這裡唸書的學生來說，『美好的明日』並沒有什麼實質的意義。假若你認為維吉尼亞達頓學院和哈佛的課業太重、假若你害怕M.I.T.與卡耐基•美隆的定量、或者假若你不喜歡華頓學院和密西根大學用module這種方式來修課，那麼，你將痛苦的發現，到了普渡，這些通通只是piece of cake！這也難怪許多學生稱這裡為『新兵訓練中心（bootcamp）』。

普渡管理研究所的學生被授予的不是MBA學位，而是（Master of Science）。他有三種MS學位：工業行政（MS in Industrial MSAdministration和匹茲堡大學的MBA學位相似，只要十一個月就拿到學位。管理）（Management）和人力資源管理（MS in Human Resources Management）則和其MS in 他的B-Top 20 Schools相同，修業兩年。與卡耐基•美隆的工業行政研究所相似，每年入學普渡MS課程的新生中，超過半數大學部唸的是理工科系或來自工業界。

所有普渡第一年的新生都發現自己被丟在幾乎滅頂的必修課中，累得喘不過氣來。更糟的是這些科目（一共15科，是Top 20 中必修課最重的）全都需要紮實的數學底子！若是你能茍延殘喘進入第二年，還有六科必修等著你。在普渡，光是必修課（二十一門）就比許多Top 20畢業所需的總課程數還多了，加上你還有九門課要選修，難怪更多的學生戲稱這裡是『集中營』！

這些課程已經不再像從前那樣，可以悠哉游哉地修一整學期。從一九九四年普渡大幅翻新課程之後，原先一年兩個學期的制度也被打斷成一年四個module（一個module為期八週），這樣的學制使得課程的內容更緊湊，修課的步調更快，當然，學生們那種『新兵訓練中心 v.s. 集中營』的感覺也就更深了。

九二年以前，普渡只有四十五門選修課，目前，已增加到七十五門。選修課中有十八門屬於 Operations Management 的領域，這是普渡最強的一個領域。在加開的選修中，有一些十分創新的課程：Tools for TQM、Enterprise Integration、Manufactur- ing Strategy、Teams & Teamwork、與Cross-functional Teams。如果你是那種會對製造業過敏的人，千萬不要到普渡來。普渡的必修與選修，大多以製造業的角度來探討管理的問題。 Krannert School 則是Top 20 中少數特別強調人力資源管理（MS in Human Resources Management）的 B-School。一九八九年已經有二十二位學生獲頒此學位，九二年以來人數持續在增加中。

每星期五全天沒課，但也沒人說你可以就這麼閒著。這一天是公開討論日（Forum Days）。所有的研討會、Seminars、工廠觀摩實習、企業名人講演，都在這一天舉行。不上課的日子表示你要四處奔波，其實比上課還累。

若是你嚮往在一所能孕育出『甘迺迪式』世故成熟的名校中完成終身大事 -- MBA，就不要到普渡。這是個重實際、需要捲起袖子苦幹實幹、又十分保守封閉的大學城。如果你要的是UCLA的海灘、UC Berkeley的灣區文化、劍橋的snobby、NYU的street-wise，你也不用到普渡來。在這裡你有的是『歸屬感』，但缺少商業化的『世故油滑』。你遇到的是鄉野間親切友善的居民，而非都市叢林裡的狡儈士紳。如果在滅頂的課業壓力下還能擠出一丁點兒的空隙，大部份的人會選擇做個couch potato，全身放鬆地讓電視機這一小方現代文明的魔術盒，帶來中西部 Big Ten 的美 式足球饗宴。

在一片紅磚建築物的大海中，普渡的B-School以純樸的白色混凝土七層大樓雄踞在校園東南方。這棟與眾不同的建築物以它的捐贈者Inland Container Corp的創始人Krannert為名，因此人稱Krannert School。這棟大樓有地下道和周圍的研究生宿舍、學生活動中心相連，所以即使在天寒地凍的嚴冬，你也可以像一隻溫暖的地鼠一般來去自如。

不錯，這裡是四季分明的中西部。許多人寧願選擇氣候宜人、風光明媚的教堂山或奧斯汀，也不願屈就到西拉法葉（West Lafayette）。這些人應該翻翻九四年的錢雜誌（Money）。在全美國三百個最好的城鎮中，西拉法葉高居第三十三名。這個孕育了南印地安那州風土文化的小鎮，在音樂、藝術、於人文的涵養上，絕對能與普渡的理工背景相互輝映、相得益彰！

普渡的畢業生一半進了製造業，另一半走財務或顧問業。一九九四年到此超渡畢業生的大企業包括製造業的Allied Signal、Ford、Intel和財務顧問業的Ernst & Young、Andersen Consulting、McKinsey。低廉的學費生活費、在校時約有三分之一的人有機會領取獎學金、校園所在地為全美國最好的環境之一、畢業後還享有就業上的優勢，即使是『新兵訓練中心』、『魔鬼集中營』，還是值得你瀟灑走一回。

揮別了『明日之星』，普渡正大踏步迎向今日的全美商業排名Top 10。

校友感言

My second year in the program was the first year of Krannert's transition, which included a change to eight-week modules, Friday forum days, and additional emphasis on teams and leadership. The workload in the second year was much more reasonable and integrated across the courses. The number of electives increased, and responsiveness of the faculty and administration to concerns became outstanding. This is a plus for a smaller program, particularly when all parties involved are working toward the same goals of excellence and improvement.

Although I consider my MBA invaluable for my professional development, I was disappointed by the lack of multicultural awareness of my classmates. Probably because of the location of my school in the Midwest, most of the people with whom I interacted had scarce or no knowledge of other country's cultures. Most of the opinions they hold are based on stereotypes and prejudice. In my opinion, this is unjustifiable in 1994.

Many of the best faculty and best students in the program are in the finance department. It is only a matter of time before the corporate world takes more notice. The recent changes in the program are the example of the responsiveness of the administration to both market demand and student requests.

I went to Purdue for its program in operations management. I wanted a dual degree in an engineering discipline and an MBA. Although not available, Krannert pursued and implemented a manufacturing management option. The school also changed from 16-week to 8-week sessions to allow more diversity and flexibility in academic programs.

One-third of all second-year students attended school for free as they receive a quarter-time assistantship. About 65 - 70 percent of all students receive substantial financial assistance during the two years. It is an unusually good thing for MBA students.