Jo
Dee Messina
News Archive Page
May 2002
5/07/02 courtesy
of www.jodemessina.com
West Palm Beach, Fla, 05/07/02 – Slim-Fast Foods Company announced today that Slim-Fast will be the presenting sponsor of multi-platinum recording artist Jo Dee Messina’s It’s Your Life summer concert tour. The tour, which is a collaborative effort between Jo Dee Messina and Slim-Fast Foods Company, is specifically designed to be a motivating experience for Jo Dee’s fans. The Jo Dee Messina It’s Your Life Tour embodies a message of empowerment and is orchestrated to enable Slim-Fast to connect with consumers through music and educational kiosks. “Our goal
was to team-up with an artist who shares the same commitment to a healthy
lifestyle as we do,” said Marc Covent, President/CEO of Slim-Fast Foods
Company. “Recently, Jo Dee made a resolution to change her life by getting
in shape, eating right and exercising – a lifestyle that we at Slim-Fast
believe in and encourage. We look forward to reaching as many consumers as
possible during the tour and motivating them to celebrate life and adopt
healthy practices like Jo Dee does everyday.” 5/02 courtesy
of www.jodemessina.com
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