AYURVEDIC VS. HERBAL?

A collection of herbs does not constitute an Ayurvedic product. Herbal formulas with the same ingredients may substantially differ in safety and efficacy depending on the way they have been processed. Very rigid and specific processing rules must be adhered to when producing true Ayurvedic formulas in order to achieve comprehensive results without any negative side effects.

In such a complex alchemy, certain herbs that may not be completely non-toxic when used alone or combined improperly, achieve truly safe and synergistic effects. For instance, one active ingredient may be buffered by others. Certain ingredients play the role of adjuvants, such as to strengthen the digestive system weakened by many diseases, or to help remove wastes.

Moreover, the fact that certain herbs have been part of famous, multi-ingredient products, Ayurveda hardly qualifies them as "Ayurvedic Herbs" when used alone. The same holds true especially when single plant extracts are used, even if their pharmacology as single herbs have been thoroughly investigated as isolating active principles violates the basic tenets of Ayurveda. When a single active principle of a plant is isolated as "standardized" extract and used as a therapeutic agent, it is no longer natural to the body and the body may react in various ways. A famous case in point is the difference between the pharmacological action of the extracted alkaloid Reserpine and the action of the whole root of the plant Rauwolfia serpentina from which the alkaloid has been extracted : both have strong hypotensive activity but medical reports show negative side effects of depression when the active principle has been isolated from its holistic matrix.

No single active principle has the activity of the entire plant and no single plant has the activity and safety of an Ayurvedic formulation.

THE BENEFITS OF AYURVEDIC CONCEPTS' SUPPLEMENTS

Ayurvedic Concepts' modern adaptation of Ayurveda offers many benefits to the consumer :

• Proper identification and standardization of all natural raw materials by using state of the art equipment and instrumentation ensures the consistency of the raw materials so that the consumer can trust that the formulations will always contain the correct and authentic ingredients time after time.
• Standardization of the final product ensures complete product consistency.
• Extensive research, between eight to ten years prior to products availibility to the consumer, well balanced, multi-ingredient formulas. The possible toxic side effects of some individual alkaloids are buffered while preserving their combined beneficial effects. The result: complete safety and unparalleled efficacy of a holistic dietary supplement, a benefit the consumer could not derive from a single ingredient product.
• Strict processing according to Ayurvedic traditions transposed in modern facilities with state-of-the-art technology and equipment guarantees that the consumer receives the best of an ancient science in a modern, readily acceptable and well-researched form.
• Extensive toxicological studies and clinical trials have assessed the absence of toxicity, documented the efficacy and investigated the precise mechanism of action.

The bottom line: the American consumer now has access to the comprehensive health benefits of these Ayurvedic formulas.

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