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VERSACE

1/ Identify Basic Information
http://www.versace.com
30/10/2003

2/ First Impressions
Simplistic layout makes it inviting to navigate area. Colours and text format used. The Versace website predominantly consists of visual. The visitor would be an individual interested in fashion. My impression is that the website communicates well with visitors. Limited difficulty to navigate site.

3/ Home Page Pretest
The most obvious clickable areas were the rows of smaller text headings, although two areas within page were also links, the image and larger text.

4/ Sub-page Pretesting
Sub-page total 7.
Discovered that one of three small boxes positioned within page takes you back to home page, this being confusing as it does not visually indicate being a link. Smaller text links are continuous throughout layout, utilizing size and colour as the specific format. Text links alter in colour when moused over. Pages differ in layout, although are similar in style and some utilize a small window.

5/ Site Navigation Testing
All pages within site have bright text; you identify each page. This site has text links to all pages, also to the home page located at the top of page. No scrolling within this site.

6/ Task Analysis
Text content of site requires limited reading within pages and does not require an extended time factor to obtain information. The overall website is more often than not visual. Throughout pages, Versace site does not offer a printer-friendly facility. No site map or search facility is located. Attempting to obtain information on sunglasses within a page required clicking four links to obtain only a visual of sunglasses. No extended information was provided for this item, i.e. pricing, purchasing facilities and product range.

7/ Execution Analysis
My analysis found the content quality is adequate. Sourcing information requires little or no effort. Content of information is accurate to the website visitor’s requirement. Technical execution:
CSE HTML Validator Professional v6.01 generated 9 error messages. These problems may damage this web page's search engine rankings as well as cause viewing problems for visitors.
ACCESSIBILITY INFORMATION: Of all the messages generated, 3 messages had to do with accessibility. This page did not generate any accessibility errors or warnings.

8/ Final Impression
Versace is very clean visually and displays adequate links to extended information. Graphic images and text is proportionate throughout site. The simplistic layout would be appreciated by website visitor, although some product information is limited. Visual and navigation design was user friendly - a pleasure to visit.

References

Books
Albert N. Badre, Shaping Web Usability
Ben Mitchell, Website Planner

Websites
http://www.google.com

AI Internet Solutions, 2003, HTML Validator [online], http://www.htmlvalidator.com

Lynch P.J. and Horton, S., 2002, Web Style Guide, 2nd edition [online], Lynch and Horton, http://www.webstyleguide.com/

 

Vogue

1/ Identify basic information
http://www.vogue.com
30/10/2003

2/ First impressions
Visually overwhelming layout consisting of over-consumption with graphic images and various text content.

3/ Home Page Pretest
Organisation's name is clear initially. It is identified as being for the fashion industry by graphic images although excessive text reading is required to obtain full understanding. Bolder text was presumed to be a link although not underlined. Website visitor would require reading text to discover link facility. Twenty-two alternate links accessible by mousing over various graphic images and text.

4/ Sub-Page Pretesting
Sub-page total 10.
Was correct in assuming all links within banner carry website visitor onto excessive alternate links and information. Website could carry visitor on a path of no return!

5/ Site Navigation Testing
Fault within banner on home page only resulting in web page to jolt and drop down displaying repeated links in smaller text. One sub-page unable to display top banner due to error. Excessive scrolling on all pages. No back to top page links obtained, also no sitemap or index displayed.

6/ Task Analysis
Over-consumption of various texts, fonts and styles leaves visitor confused. Printer icon on the imbedded tool bar only. Contact link is displayed at bottom of each page. Obtaining information within site is accessible. Searching for a shirt provided options, sizes and pricing. Unsure of accuracy and information due to errors within site. Suitable content is displayed for website visitor.

7/ Execution Analysis
Content quality is adequate although over consumption of colour and layout.
Technical execution:
CSE HTML Validator Professional v6.01 generated 21 error messages. In fact, this web page generated so many errors that HTML Validator terminated the check before it went through the whole document. These problems may damage this web page's search engine rankings as well as cause viewing problems for visitors.
ACCESSIBILITY INFORMATION: Of all the messages generated, 3 messages had to do with accessibility. It is very likely that there are opportunities to improve this web site's accessibility.

8/ Final Impression
Vogue consisted of over consumption with graphic images and various texts. Excessive use of links. Congratulations although for content information to visitor all is obtainable. With layout being confusing I would find a quick exit from site the easier path to follow.

References

Books
Albert N. Badre, Shaping Web Usability
Ben Mitchell, Website Planner

Websites
http://www.google.com

AI Internet Solutions, 2003, HTML Validator [online], http://www.htmlvalidator.com

Lynch P.J. and Horton, S., 2002, Web Style Guide, 2nd edition [online], Lynch and Horton, http://www.webstyleguide.com/


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Page Updated: September 3, 2003