Why does anyone buy the Daily Express?
Topic: Misc.
I can understand why people buy the broadsheet papers. I can understand why people buy the Sun and the Mirror. The former contain news and analysis. The latter contain humour and gossip. But I've always struggled to understand why people buy the Mail and the Express. Their news content is poor and they don't titillate. What's the point?

In particular, I'm really struggling to understand why anyone still takes the Express after it's spent months and months trying to expose some great cover-up about the death of Diana in 1997. Do the readers actually believe that the paper has found anything? Does it not strike them as odd that none of the other papers have commented on it at all?

UPDATE:

Here is a small sample of Daily Express front covers concerning Diana's death. There are several pages of them!